When designing a webpage, care should be taken to fulfill your client's individual demands.
Nevertheless, there are certain conventions that needs to be followed in order to your website to be user-friendly.
While a good PageRank helps people see your site, it requires more than that to keep them interested.
Below are a few general pointers:
Grammar: Be sure you use correct grammar and syntax. It's important for visitors to understand what you are saying, so keep the sentences short and watch out for typos, that will make you look of poor quality. Readability: Cautiously select your color scheme. It should definitely mirror the client's logo, nevertheless it also needs to be readable; No one goes to read your text if they have to squint. So keep the background light along with your font colour dark, whilst including accents of colour in headers and/or links. Also, the font size of your primary text ought to be big enough for people to be able to read in different resolutions. Nonetheless, if it is too large it would look cheap and childish so experiment and discover a 'golden ratio'. Loading Times: These days, page loading time is shorter than it's ever been so try to avoid whatever will cause delays. This consists of pictures and Flash objects. Nevertheless, that's not to say that they really should not be used at all. They keep your website intriquing, notable and more polished. Be concise: Keep all relevant material for any topic to a single page. People sometimes fail to spot the "Next Page" link or they simply don't have time because of it. It is often observed that individuals on the Internet merely scan texts instead of reading properly, so try to keep details to the absolute minimum. No one likes to scroll down for ages in order to find what they are trying to find. Technical Terms: Care ought to be taken to identify your target audience. Should you expect your site to be read by non-experts, make sure you explain any jargon and acronyms carefully. What's sound judgment to you do not be to any visitors. Advertising: In terms of advertising goes, it is an unfortunate requirement. You ought not, nonetheless, allow adverts to separation your text or take centre stage, such as pop-up windows. They're likely to confuse visitors along with damage your site's credibility. Remain consistent: There ought to be a standard theme throughout your website, including colours, page layout and font. This prevents your site looking professional and straightforward to navigate. Maintenance: Routinely check all of your links to ensure they still work after stuff has been added to your website, or following a re-launch. Take special care with links to external websites. There is nothing worse than a list filled with 'dead' links.
Conclusion
Lastly, do not forget to think just like a visitor. Have your friends and family go to your website before the official launch; as outsiders, they could spot something you have not, and their feedback is easily the most useful.