Search engine optimization is an area that has been surrounded in mystery and stories for most people throughout the years. Many individuals understand it thoroughly and use that knowledge to elevate the fortune of the businesses they own. Do not be surprised, then, that there are many ways to come at search engine optimization. Creating content for sites in order that those sites are ranked better in the search engines is one approach. Some believe that it is best to write the information specifically for the search engine bots. At the time of this posting, in 2011, that approach really should be all but extinct yet it is not for very many people.
Google has stated over and over again that your content needs to be aimed at humans not search engine spiders and they have even invented a brand new algorithm to encourage people to do this. People visit your site hoping to discover useful information. What they are not searching for are articles that appeal to keywords which means, search engine optimization articles. A lack of data and perspective is usually associated with this kind of strategy. When you write for your audience, then you will begin to see some good things happen including higher search rankings.
Just remember that Google keeps an eye on just how long people stay on your website. This is known as your site's "bounce rate" and it presents Google with a lot of details. If website visitors are only on the site for a second and then leave, Google will decide that your site isn't relevant or on target for that keyword. This is definitely not excellent news for you. Concurrently, Google is more prone to give you an excellent SEO rating if people are spending a lot of time on your pages. All of it ties in jointly at some stage.
You need to be able to write efficiently for your audience and give them what they really want and, to do that, you need to do some sincere research. The way to do that well is to study all you can about your audience and market and then give them what they really want. If you have good demographics you'll better be in a position to figure out what people really want. When you take time to visit forums where your market hangs out, then you will be able to learn about their problems. This puts you in the most beneficial position to write about their unique cares and needs.
This degree of research-based writing may also lend something great to your written content. Your content will probably be relevant--something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the general relevance. The only true way to acquire that sort of writing is when you actually know a great deal about your subject. Add that with the bounce rate and Google can easily tell if your site content really is relevant.
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