Banner advertising is not just for those who have money. In fact, anyone with a small budget can utilize it to drive traffic. If you really desire to be profitable with banner advertising, don't forget the things we are about to discuss.
You can pick-up a lot of pointers from banner ads running on authority sites, and they're a good place to look because they have good traffic and the advertising rates probably are not the cheapest around. Even though banner advertising is really vast, you'll always find some key principles that will never change. The best way to learn about making banners is to learn from others and do some research on the net, and it's not hard so you will quickly get an idea of your direction. Studying and emulating other ads will save you time with the learning curve as well as trying to do it all from zero. People being oblivious to banner ads has been around for quite a few years, and yet there are highly successful banner advertisers who know how to get people's attention. That's another reason we suggest learning from others, and you can begin to see what they do to capture attention. You can even look in Alexa.com to find websites that are the most visited in the world, and you'll find banners on some of them. You should realize that these kinds of sites receive major amounts of traffic, and that means the banners will be very well done because of the advertising fees. Your ability to create banner ads that convert are completely dependent on the amount of energy you put into your education about banner advertising. Always remember that the ad copy that goes into your banners are what will determine whether or not a person clicks through. Depending upon your market, you can make effective use of certain power words for best results. Never use "free" unless you have something free to offer; and you can use other words such as; fast, powerful, quick, easy, simple, etc. Your use of these words really depend on who your market is, so choose them carefully and avoid hype if that's not a part of your market. How you approach and speak to your market must be based on solid research of your market. Only after you have performed very good audience research will you have a decent, hopefully accurate, idea of what to put in your ad copy. Use discretion with your power words because overuse will usually backfire on you. So, again, your goal is to present a visually appealing ad that has solid ad copy in it that speaks to the benefits of your product. Test your ads against each other, and when you get it all right - then you can have profitable banner ad campaigns.
An often ignored banner advertising tip is color coordination with the website. A lot of webmasters and internet marketers utilize the same banner design for each site that they use for advertising, which lowers costs. But you must remember that all of the banners must match which the websites that display them. The banner ads has to match to the website or it will not look right and won't get that many clicks. You don' t have to adjust the text or message of your ad, but you must choose the right colors to match the website background. When you choose colors, you should be aware that your banner ads should be extremely different from the others. No matter what you do, you'll need to learn how to do it well, and banner advertising is no different from the rest.
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