The rules for internet marketing have changed over the years with sites such as YouTube, social networking sites like MySpace, Facebook and Twitter, and many other places, as ways to promote their sites and products. While these advances have opened up new horizons for internet marketers, there are still some traditional internet marketing methods that should not be overlooked, and one of the most effective is Article Marketing.
There are many advantages and benefits for writing and marketing, including:
1. Cost
You can profit with your online market, since the cost is only in writing and marketing materials. This is a great option for those with limited funds to advertise.
2. Building Name Recognition.
Writing and marketing articles is a great way to build name recognition as an expert in your field.
Writing and marketing articles to article directories, ezines, and other places online will build a following and also credibility. Some of the greatest online internet marketing guru's still help with articles, because they are aware of the value of branding their name.
3. An increase in traffic.
Article marketing is one of the best strategies for building long term traffic through your link and in helping your search engine optimization. Articles submitted to article directories, ezine publishers and other places not only build lots of one way links back to your site, but also increases your search engine ranking.
4. Building Your List.
Article marketing is also a good way to get your list of customers for your business and to build subscribers to your newsletter, ezine, etc.. The way this is accomplished is by having a link directed to your site in the Resource Box at the end of the article.
Publish Your Article-Tips and Suggestions
-Before starting to write an article, ask yourself, what is your purpose in writing this article? Are you trying to build name recognition? Pre-sell a product or business? Attract newsletter subscribers or add people to your mailing list? Knowing your motivation for writing an article will help guide you in developing your article. The item title is critical to the success and the distribution of your articles. Make sure that the title is catchy and speaks to the content of your article. One approach that could be taken into account is to wait until you have finished writing the article and then title it.
-Another key component is knowing the audience that your are writing for. Ask yourself what are you trying to attain by writing your article? If you have problems, determining your target group, spend some time looking at your site and read the arguments and keywords that focus on your website.
-The final and most important element for a successful article is the proper use of the resource box. This is the main reason you wrote the article. This must contain key elements, including a brief biography of who you are, contain a description of your company and a link to your website.
It is generally accepted to speak in the third person when talking about yourself.
Instead of saying something like "I will build a great site", use something like "ABC was successful while building the most striking and creative websites for companies for years".
Marketing Your Articles
The last step in the process is getting your article posted and distributed. The most effective way to do this is to submit your articles to article directories and ezines. While there are literally hundreds of directories that you could submit your article to, my suggestion is to submit your articles to the top ten or so directories. You can easily find out which directories have the highest score by searching on Google for "article directories" and look for ones that has the highest volume of traffic and page rank ratings. While submitting your articles manually, it takes a bit more effort, you have more control over the submission and are less likely to run problems with your contributions.
While the internet will continue to evolve and new technologies emerge, one shouldn't completely abandon the tried and true internet marketing methods. While some forms of marketing will be obsolete in the future, article marketing will continue to benefit those who use this marketing strategy, for many years.
Author Resource:
Susanna has been an Internet Marketer and Article writer for over four years. Come visit her two sites to learn more about this and other Internet Marketing methods.
http://articlexplosion.net
http://imforuandme.com
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