The popularity of smartphones and the ease with which mobile applications can be developed have contributed to a glut of mobile development, mobile apps, and specialized websites that have been optimized for that mobile platform. Any company carrying out a serious quantity of small business to produce a mobile version of their website to capture the mobile customer which requires focus on a brand new model of design.
Some suggestions
To begin with, the W3C has established a set of accessibility design guidelines for mobile handsets and following those guidelines will place you in good form. Remember that you're handling a small amount of screen real estate, so what looks good on a full-size screen might be completely useless on the mobile platform. Tables are most likely not likely to appear right, you will need to use CSS inside your layout, and XML or XHTML will make sure better character encoding. Avoid JavaScript and Flash, as some mobile platforms don't support it. And lastly, remember that a mobile page should not be a more than 20Kb.
Interface
Your user interface will need to take the mobile display into consideration. During a standard website, you might incorporate simple text boxes for users to go in information, this is more difficult for users of smartphones. Make more utilization of drop-down boxes, lists and radio buttons for gathering information. Pop-ups should not be utilized on a mobile platform-there's simply not enough room for them. By the same token, avoid a navigation that opens up a new window if possible.
Simple Design
A typical website very seldom translates well towards the mobile platform. The mobile version of the website needs to be easier than your main website-your menu structure might need to be redone completely, and you may need to eliminate most of the graphics that your main site contains. However, with respect to the mobile device being used, the visitor may would rather call at your standard site, so give them the possibility if their smartphone can accommodate it. Provide an easy and readily-accessible toggle switch so visitors can make the version they like.
Make it Easy to Navigate
It's quite common to include links from text, but it is hard to click on a single keyword to navigate on a smartphone. Make your navigation links easier to reach with larger buttons.
Not every Smartphones are Created Equal
It's almost impossible to produce an universal mobile website that may be read on any mobile platform. Mobile browsers don't support the same properties and HTML elements, and your markup may appear different with respect to the mobile browser or platform. Also, smartphones might have differently sized screens, plus some of them (such as the iPhone) switch between vertical and horizontal. This switching makes browsing easy for users, but it means you can't used a fixed width-go with a percentage instead.
Consider a Professional Mobile Website Designer
Using a mobile version of the website can pay off big in more visitors and purchasers, but you desire to make that mobile site professional, attractive, and easy to navigate. If you are not well acquainted with mobile development, think about using the services of a web designer which specializes in mobile platforms.
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