One must consider the do's and don'ts of client gift giving before jumping into the client gift giving arena. First, you must know your clients and be somewhat sure you give them a gift that will provide real benefit to them. After all, by supplying your clients a real, added benefit, they are more likely to continue their loyalty to your business.
Client gift giving means knowing your client's interests. Each human being has his or her own tickle spot. If you are able to hit that spot with the right gift, then you might have already achieved your goal for gift giving as well. Check on the things that interest your client to make sure that you are actually giving the right gift. You may telephone your clients or check on their wish list so that you have better idea on what to give. Do make a plan - Corporate gift giving is not purely running to the department store or shopping online, wrapping gifts, and giving it to your client. It should be planned and carefully considered. Client gift giving is an investment both in money and relationship building; making sure that every gift that you give to each of your clients will make sure that what you have invested in will bring you better profit.
Client gift giving means being creative and never sending the same boring gift to your clients. If you have had a steady base of clients for years, make sure that they receive a different type of gift each year, just to give them something to look forward to. The client will be more likely to remember the gift and the gift giver when you provide unique gifts on a regular basis. Do consider that the gift is the representation of your company. Since investing in corporate gifts is the way to keep clients loyal to your company and the services it offers, the right corporate gift can turn out to increase revenue in the following years.
Client gift giving means think outside of the box and not giving the popular gift items given by your competition. Wall clocks, alarm clocks, ball point pens, paper weights, coffee mugs, etc. these items, even if they cost $100 each are still pointless because your client has at least one of them already, either at home or at the office. Stay away from these common corporate gift items. Don't overlook cultural differences - If you are diving into client gift giving to someone with a different nationality, make sure that the item you are giving is not against his or her culture, belief or tradition. Items that do not mean anything to you may be offensive to the receiver, so be careful with the items you are planning to give as a gift.
Your client's associate is the next person you want to build good relations with, so make an effort to send him or her something that he or she would appreciate. It may be a small thing for you, but for your client's assistant, a thought of being remembered is a big thing. Master these do's and don'ts of client gift giving and build that solid business you have always wanted.
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