I'm always having people come up to me, asking if buying backlinks will really get them a Google slap or even a ban? My answer is a simple "no, it's not a bad idea, and no, in a nutshell, it can't get your site banned, provided you go about it the right way". Allow me to elaborate:
Buying backlinks isn't necessarily a poor idea, given that you understand a few simple things. For example, you can outsource your website's article writing to a reputable freelancer, who will usually post the articles to his or her own account. Article backlinks should always be of very high quality in order to please the search engines- in other words, they should provide real value to the reader.
Or say you decide to outsource your online public relations (forum commenting, blog commenting, social media management and so on). One way links will be generated to your website in this way. The key here to pleasing Google is that social networking, blog commenting and so on is evidence of participation in the broader online community. So again, there's absolutely nothing wrong with buying backlinks in this sense, as long as you're contributing high quality content and genuinely useful information.
Also, remember that many, many business owners outsource almost every aspect of their website management to their designer and/or SEO consultant. In most cases, businesses HAVE to be listed in online directories in order to survive, which is usually managed by the consultant. Since this activity generates quality one way links, again, this is technically "paying" for them, but absolutely essential to building a website's presence, and not frowned upon at all by Google.
So as you can see, there are plenty of legitimate ways to outsource your link building, which is also technically "paying" for backlinks, without incurring a Google slap, or any kind of Google penality for that matter. Having said that, here's what you SHOULDN'T do, ever:
Number one is to stay away from buying backlinks solely with the purpose of passing Page Rank. This is against Google's terms of service and if you're caught, your website WILL be banned and/or slapped in the SERPs. It's sad to say, but tons of sites will sell you links simply to pass Page Rank- when people participate in this, everyone loses. Google knows what they're doing and will find out given the time if you do this sort of backlinking- and you'll reap a nasty penalty once they do.
Another kind of paid backlink to avoid is what's referred to as "link schemes". In a nutshell, these are intended to artifically manipulate the search engine results with great amounts of reciprocal linking. There are a ton of examples, but basically, if the only reason you're paying for backlinks is to get higher in the Google SERPs, more than likely - in their opinion - your website is participating in a scheme, and can and will be banned or slapped. So don't do it.
Well, there's what you need to know about buying backlinks. There's no shame in buying backlinks, so long as they are providing value and not just being used as a ranking scheme. Online communities you choose to participate in, or have your outsourcer work with, is absolutely fine despite the generation of inbound links. Also, getting your website listed and noticed in the major online directories is perfectly acceptable practice, even if you pay for it. Just don't do anything to manipulate the Google search results - EVER. This sort of practice leads to not an "if", but a "when" Google catches up to you.
Author Resource:
I've been doing search engine optimization for the past seven years and I pride myself on providing help to aspiring as well as established internet marketers. I have ranked #1 for some of the most competitive keywords in the world. If you're looking to buy backlinks , be sure to check out Area 51 Backlinks.
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