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How to Improve the Internal Linking Structure of Your Blog



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By : John Driver    29 or more times read
Submitted 2011-06-01 19:15:33
If your internal links are accurate and uncluttered, you will find it a lot easier to improve your position in the SERPs, proving that the internal linking structure of a blog is highly important. You will be able to build quality internal links with the advice provided in this article.
The navigation of your blog is pretty important when it comes down to creating a strong internal linking structure. Along with that consideration, the proper categorization of your various links will help identify the most important links on your site. Your blog will have categories, along with the names of them, and they will play an extremely important role with SEO. This is one area you really do need to get right for a lot of important reasons. People will tend to stay on your site longer if they can easily get around. Site usability is a hugely important concern for any site. If you pay proper attention to this important part of your site, then you will be pleased with the outcome.
Easy Access: You need to make the most important posts and pages on your blog easily accessible, meaning that you don't want them buried behind too many deep links. Your most critical articles should not be further than two clicks from your main page, both from an SEO viewpoint as well as user happiness. Search engines tend to like pages that can be accessed easily from the main page.
You'll see that many blogs tend to have a section in their sidebar where they have links to their popular posts; you can do the same. So, without forgetting this, simply choose all the pages that are most important on your blog and link to them from your main page. Again, you can choose to do this manually or if you want to ease out the whole process, then use a plugin.
Article Series: If you want to quickly increase the number of internal links on your blog, an effective way to do this is to create and post series of articles. When you publish the first part of the series, you'll naturally be interlinking it with the second part and so on. Specially creating a series for this isn't necessary because all you need to do is take a longer article and split it up into more articles which means that you have a series you can offer your readership.
If you are serious about your blog, then you will find the time to employ this method because it is known to be effective. You just need to focus on giving more and more value to your visitors by helping them navigate your blog better, discover new pages easily, which will automatically help you improve your search engine rankings.

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