One fine day, you received a call from some client and he requests you to design a website for his company. Over the phone, he briefly tells you what his company is about and asks about the prices, you then fixed an appointment with him for discussion. You will probably get excited about it and starts to get more details of the company by checking them on Google, and thinks about some prelim ideas for the website. At this stage, your research process has already started.
RETREIVING THE DETAILS:
After meeting up with the client, you get a lot of details that will assist you in your design process.
This details applies even when you are designing a personal website.
1. Nature of the Company
2. Client Preferences (Example websites?)
3. Target Audiences (kids? Young adults? Everyone in the world?)
4. Platform (Flash? Html? Php? Asp? )
By organizing these details, you get a bigger picture of:
1. What are you going to design?
2. What style of design are you approaching?
3. Whom you should design for?
4. How will your design work?
5. How will your design please both the audiences and the client in order to be successful?
DETERMINING THE STYLE:
With the information you have on hand, its time to determine the style. For a start, you should base on the client's description of his company, his nature of the company to give a rough gauge on the design style. Examples below:
Example 1:
Web Hosting business >> High tech web design, sleek and professional design
Example 2:
Dolls and Toys business >> Kiddy, Girly, Colorful, Fun design
COLOR THEMES:
Having a good and suitable color theme on your web design will give users a pleasing experience while surfing through the web site you designed. One of the important techniques is to get a color chart from your local art store or use some color chooser tools to aid in your color selection. Your color theme will affect the mood and feel you want to create.
Colors also have their own meanings. For example, white is clean, blue is cool and corporate, having a white and blue color theme gives you a clean and corporate web design. Orange and yellow are warm and friendly colors, Grey is cool, combining a Orange-Grey theme will give you a friendly and fun mood. Dark colors are also popular among many, because they easily matched other bright colors. A common match is using a black background and light colored text as a combination.
There are thousands and one meaning to choose your color theme. Whether your color theme turns out successful depends heavily on the first step "Determining the style" of your website.
PHOTOS & GRAPHICS:
After getting the colors done, its time to think about the graphics and images. As a graphic says a thousand words, it is good to think about how you want to approach this portion. Here are some recommendations you can try:
1. Stock photos - Some are free, some requires you to pay a certain amount before providing you with high resolutions image. If your client has the money and there are suitable photos he would like to use, this is the way to go. Searching in Google for "stock photos" will give you plenty of results on this.
2. Take your own photos - When budget is involve, usually the project will require you to take a relevant photos and use them as supporting images on the website. Having a mid-range camera should do the trick as images for website are all on low resolution. Seldom there is a chance for you to use an image more than 640 x 480 pixels.
3. Creating Graphics Images - A web design will always need custom-made graphics images. For example, icons for a Shoe section, button for submitting information. You will need some skills in creating the graphics of your needs, or you will feel stuck while designing. Consider looking for tutorials on creating certain effects, like rounded corners, Mac alike buttons, pattern backgrounds and more. Learn about vector graphics tool like Adobe Illustrator and Macromedia Fireworks. They can help you to create graphics, mockups and layout fast and efficiently. This will greatly aid in your next web design project.
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