Every day folks come up to me asking exactly what is involved in making a quality backlink? It might not jump right into your head, but answering this question is really pretty simple. Popular opinion is that backlinks on relevant pages (with good Page Rank) is all that goes into quality links. This, however, isn't exactly the case. After all, I've built hundreds and hundreds of backlinks on relevant pages with a decent Page Rank, and STILL seen little or no change in the SERPs. And here's why:
With the amount of pages that try to artificially manipulate Google rankings, Google is always reevaluating ways to discern between spam and a high quality backlink. And over time, while the specific techniques have changed, it all comes down to this: Almost all the search engines - especially Google - are always trying to gauge if a backlink is a natural "vote" (an organic backlink created by a genuine user referencing another website) or a backlink created by a blog owner with the intention of manipulating his or her rank in the SERPs.
Once Google determines what is an "organic" link from another site, it will be included with your other backlinks. Should a link be found to exist solely to make the site rise in the ranks, it will not count as a quality backlink or may be given very little credence. So if you want to create quality backlinks, that's what you need to bear in mind: they MUST be natural "votes", or at least appear that way to Google.
Luckily for you, it's a lot easier to do than you think. In fact, there's lots of different ways to get links that keep Google's requirements in mind. Some of the better known examples are: social bookmarking; posting in forums; Yahoo! answers; and so on. My own experience is that a lasting quality backlink can be had from links being included in web log postings. You won't find better backlinks for your sites- these are the best of the high quality backlinks you can get.
How come? That's an easy one. If the blog isn't yours (and you don't plan on unlawful activities like hacking a blog) nor are you paying the blog owner to post your links (prohibitively expensive) it's really backbreaking to get links like this. Nine times out of ten links within blog posts are natural, user created votes, which is exactly why Google take them so seriously.
To prove this to yourself, simply analyze any popular, highly ranked WikiPedia page out there. Careful examination of these backlinks will reveal that they are from web logs that are closely related to the topic. Considering the fact that WikiPedia ranks well even for terms with lots of competition, doesn't it seem reasonable to mimick their tactics?
It's a good thing that there are other ways to produce quality backlinks, since blog posts can be extremely pricey. Think about it this way: what's the difficulty level of the backlinks you're creating and is this something people do on their own? Suffice to say that if there's ample effort going into your backlinks and people tend to gravitate toward this type of backlink (considered more natural/ organic) then Google will consider it a quality backlink.
Author Resource:
I am a webmaster with over seven years experience with SEO, who teaches both newbies and experienced internet marketers alike exactly how to buy or build quality backlinks that get your website(s) to #1 on Google. I have ranked #1 for some of the most competitive keywords in the world. Head on over to my Area 51 Backlinks to get the scoop.
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