Direct sales marketing means selling the goods and services to the end user eliminating not only the middleman but the retailer as well. Over the years it has gained unprecedented popularity. It has grown into a full fledged industry. Here the company contacts the customer directly and demonstrates their product either at home or the office. More and more companies abroad are adopting this system of selling their products. The company not only sells the products but also takes care of after sales service, which is so very important.
These companies use a multi level marketing (MLM) system. Here the agent from the company not only gets paid for the sales that he makes but also for the sales made by agents introduced into the Organization by him. of people are working, either part time or full time and making much out of it. This is good both for the company as well as for the customer.
People everywhere are associated with direct sales marketing. Lots Lets look at the merits and the demerits:
* It provides an excellent opportunity to interact with people and widen our horizons, in term of social interactions.
* It offers the most flexible of working schedules.
* It can be done on a part time basis, thus giving you an extra income. You can also choose it as a full time thing and make the most out of it.
* It provides you the opportunity to hone your marketing skills in the best possible manners.
* You learn to set realistic goals for yourself and achieve them in the desired time frame.
* It gives the you a sense of ownership as people work under you.
* It helps individual become a strategist, as one thinks of innovative ideas to meet the targets.
* There is face to face interaction with the customer which helps in gaining the customer confidence.
* It is easy to win trust of the customer.
* Customer’s question and concerns can be taken care off promptly.
* The products can be customized to suit the customers requirement.
Along with these benefits and advantages, there are few disadvantages as well:
* The cost of employing a sales team is higher.
* At any given time, an agent cannot attend more than one customers.
The role of agents is very Vital, as they interact with the customers directly. Their knowledge about the product is supposed to be unparalleled.
To execute sale the companies follow certain channels. The most commonly used channels are:
1. Direct Mail: The most common form of direct marketing is direct mail, used by advertisers who send paper mail to all customers on a list.
2. Telemarketing: Agents make cold calls to potential customers.
3. Email Marketing: Emails are used for attract potential customers. However, these emails marketing campaign can be restricted by filtering.
4. Door to Door: Newspapers are the best means to send the leaflet. In this, cost of envelopes, Stamps and running for the addresses of the potential customers can be avoided.
Few examples of Companies which follow direct sales marketing are:
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