If you're creating a website built and you also want to rank towards the top of the various search engines then it is crucial that you make sure you website is internet search engine friendly. This information will give you the knowledge to go over this issue together with your web master to be sure they do it correctly.
There are plenty of items that must be done to rank towards the top of the search engines but the best place to begin happens when you build you website. You should ensure that you are giving your site the perfect chance to get that high ranking. Follow the below rules and you are on the right course:
Frames
Let's start having a simple one, please do not allow your developer to utilize frames on your own website. They're a legitimate subject put to rest but a majority of traditional programmers can still be using them. The main thing to think about is always that frames can not be properly classified by engines like google and should sometimes be avoided at all cost.
Add Text to Images, Flash and Videos
Although, Flash is becoming more offered to engines like google there are still difficulties with it. The simplest way to think about things is the fact that engines like google can only read text and in addition they won't be able to index your images, flash files or videos.
For this reason you should add what's call an "alt" tag in your image files where one can put descriptive text in regards to the file. This may enable the search engines to learn what your files are about and index them appropriately.
Likewise, for sites with video files or Flash file, you ought to include additional text on that web page describing what your video shows or what the Flash file does.
Only a quick word on complete Flash websites, these can use search engines like google but it is smart to do an HTML copy of one's site for the search engines like google. Otherwise you run the risk of your internet site not indexed whatsoever.
Use Internet search engine Friendly URLs
Many systems that generate URLs create them with generic numbers and symbols that provide no indication what are the page is approximately. This may cause serious problems, firstly because there is a possibility the search engines will not index it. The reason behind that is they are going to see your content as dynamic and thus changing many times being worth indexing. It will also not indicate to the search engine what your page is about.
The easiest method to handle that is create descriptive URLs that have only text and forward slashes. This is really important as it allows the search engine to understand exactly what your page is about before they can see clearly. In addition these URLs are better as they do not are the extraneous characters which can be so tell-tale on dynamic websites. These URLs are made to appear like normal website directories much more fact they are dynamic URLs.
Use Straight HTML Navigation Links in your Website
It is important to keep in mind that even though they look great Javascript and Flash menus might cause you a lot of difficulties with search engines. The explanation for this really is many search engines cannot follow these links. So a search engine can get for you webpage be going no further so they will not be able to index another pages of the site.
The best menu could be text based and every text link would include the keywords you are targeting on the destination page. Remember, nearly every page inside your site includes a very real opportunity to gain a top ranking; all you need to do is ensure that the design, content and site structure is optimized.
Finally, in case you are in any way uncertain whether your menu is search engine friendly then be sure to support it using a text menu in the footer of your page using the same keyword targeting principles noted above. Alternatively you can a website map in your site this will let you connect to it from your home page. Either of the will make sure a search engine can navigate and index all the pages on your website.
Create Meaningful Title Tags
You should give all of your pages relevant titles. These will be read from the engines like google and can enable them to to determine which this content on each page is approximately. So make sure to ensure keyword phrases appear to enable you to rank at the top for those phrases.
In the event you stick to the above steps you will have a search results friendly website. Likewise it will likewise be user-friendly which means you win every way. You may stand a chance of ranking highly and your users can make use of your site effectively.
If you want to know a little more about the way you can assist you then check out our web site design and search engine optimisation pages. Alterantively please call us.
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