So you engage a video production company to produce a promotional video for your company & website. Even though video production costs have come down, it is still an investment. So do you embed it on your website and hope for the best?
No, you want to take advantage of using it as much as possible, so here are 5 ways to use your video to promote your business, and attract more views, and visitor's website.
'How To' Videos
Firstly, consider if you have an opportunity to create a manual or a 'how to' video that demonstrates your product or service. Making a video showing how your service or product solves a problem is a great way to engage people with your offering, and increase the conversion rate. Having created the video, you need to optimise it for the brand or service using strategic keywords or tags as they are sometimes called.
Upload to You Tube
Secondly, open an account with you tube, and upload your video. Make sure that you carefully choose the title, description & tags carefully, ensuring that they contain the main key words/phrases. Always use your most important key words at the beginning of the title and description. This will ensure that your video has he opportunity to be found when people search on you tube. The other benefit is that Google may decide to pull your video over onto Page 1, if they consider it relevant to the search term.
Use Video in Newsletter/Email
Thirdly, consider creating a video link in a newsletter. Take a snapshot of the video, paste it into the newsletter, and create a link to the video. Adding a visible image for video, is likely to increase the click through rate by two to thee times, which is very significant. The same applies to pasting it into an email. The email can be sent to selected parties, with a request to view and comment.
Upload to yell.com/video
Fourthly, visit yell.com who have a video section now, click on the video section (top left) and open an account for your business. This allows you to upload your video. So when people search for a required service and location, your video may be found and watched.
You can also upload your video to Google Places (was; Google Maps-Local Business Results'). Google allows up to 5 videos to be uploaded per account. Anyone finding your company link on Google maps has an opportunity to view your video message. And if your competitors do not offer videos, you are likely to be ahead of the crowd.
Use Video on Your Linked In profile
Finally, you can use your video as a profile on social networking & sites liked Linked in. If you are a member of Linked in, which is an excellent business networking site, why not upload your video to your profile. This will allow interested parties to watch and hear you, rather than read about you. This has got to be a better means of communication, and convert more leads.
There are 5 ways to maximise your investment, increase your brand/image & drive more traffic to your website.
Author Resource:
Watch the internet marketing video Bob Snowzell works as an internet marketing consultant for e-bob internet marketing and specialises in video-marketing
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