It is necessary to do your website evaluated. You need to check on how good is your website. You need to see how beautiful and enjoyable your website is. I am sure you agree you will get disappointed when you land a website that has no information you were googling on Google. Here are some advices when you are already landed on this page researching more on how to increase traffic on your website. I am sure you already have a website or you are planning to have a website. You must have a website or you must have pages on free blogs like blogger.com to promote your business. I would advise you to have your own website and your own domain where you host your website. Naturally, when you don't have a website you will need to find a website designer that is affordable to best fit your pocket size. Finding the right guy for designing is a again a very challenging job for you. But I am sure you can google that out and find yourself. Now let us find the points to consider while we are planning to do the website marketing for your website:
Evaluate Design: Of course, you would like your own website design. But your choice is less important here. You need to ask others on what they think about your website design. If your design is good, people are likely to visit your website again. So here you need to check the overall designed that has to be liked by you and your few friends. Secondly your website structure and menus has to get settled down beautifully on your website. Your website has to be very easy to use for your website visitors.
Do Onsite SEO: Onsite SEO means, you have to check if the site is well coded and without any errors structurally. I mean the website structure has to be as such that the crawler should know from where to start and where to end. See that you have proper sitemap on your website along with the xml as well. See that your content is written well and is not spammed enough to be rectified by your competitors. Make sure you add all the relevant Meta titles, description and keywords to each and every pages of your site. All pages and tagging has to be very unique in its own way.
Do Offsite SEO: Offsite SEO activities include many of them. But to count important ones are directory submission, article submission, blogging, video marketing, social media marketing and commenting etc. So see that you do all your link building activities effectively.
Do Competition Analysis: See where you are standing today when you start your SEO activities. Evaluate your competitors. You must do weekly analysis for your website and your competitors website. This way you will be able to find where you are heading, where you are improving and where you are lacking. You will also be able to find where your competitors are wining and how.
Hire SEO: Mostly we find doing SEO very interesting as we expect to do something that will bring results on our own. Yes, you can try on your own for 6 months but then if you don't find results then take an advice of an experienced SEO. You may be doing wrong somewhere. Nothing is easy in this world. I would advise you to hire an SEO as most of them would start trying doing SEO by themselves as they find doing it fun. At last, you end up losing your 6 months of efforts going in vain. And unconsciously if you have something wrong that Google don't like, your site may get penalized for 6 month of disappearance or permanent may be.