Many marketers are too busy following the herd in the stampede for traffic that they spend all their time building links. They are forgetting that the on page factors are vital in SEO.
These are relatively simple for you to do and should be one of the first things you do with any new website. Wordpress is an ideal platform as it typically lends itself well to search engine optimization.
The first step is for you to make certain you have set your title tag correctly. This needs to be no longer than 64 characters. Any longer and it will be shortened and this will look very weird in the search engine results.
The title tag needs to inform people what your site is about in such a way to entice them in to your site. It really should include a keyword that is specific for the page the title tag is on. All the pages on your site must have a title tag specific to it. Every page must have a unique title tag.
Next are your meta keywords and meta description. These notify the search engine robots about the content of your site. These are not overly relevant to the search engines as the majority of them analyze your site to determine what it's about.
These meta tags help determine the relevancy of any Adsense ads being shown on your pages.
The meta description is important because it appears in the search engine results. This 150 characters is all you get to make people click on your URL. You must be succinct and enticing in the same sentence.
These both have to be unique for each page in your site.
All graphics on your site have what are called as ALT tags. These tags provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you don't use the same keyword to too many ALT tags and add the word graphic, picture, image or something like it after the keyword}. This is yet another indicator to the search engines that your web site is related for the keywords.
Your header 1 or H1 tag needs to also include your main keyword. This is another factor in search engine rankings.
Using your keyword properly within the body of your page and including related keywords with it will also help your site rank.
Just do not try and stuff too many keywords on to a single page as you may get yourself dropped from the search engines.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. Not all marketers perform on page SEO and so this could give you the edge over your competition