Being a realtor is not easy, with fierce competition and trying to find ways to set yourself apart from the rest every single day. There is good news, however. Using real estate postcards that are part of your overall marketing campaign can help you achieve your goals and become the successful realtor you've always dreamed of being.
When most realtors think about postcards they think of the 'just sold' or 'just listed' type that gets sent to the immediate area around your listings. There are, however, many more varieties that you can use to generate interest, create brand awareness and help establish yourself as an expert in your field.
There are many possibilities to creating a postcard based marketing campaign. First, choose an area of between 300 and 500 homes where you'll send the mailings every month. Make sure it is a high turnover area with average, steady sales prices; nothing too high end or low end. If your budget allows, you can even choose more than one farm area.
The next thing you must decide is the theme of the postcards you're going to mail out. You must choose something that the homeowners will actually keep. Trivia questions, inspirational messages or recipes are all good ideas and the cards will end up being kept instead of destined for the garbage can.
At the very least, you should mail out your cards once a month via the postal service. Get into the habit of mailing out on a regular basis. This creates consistency in your marketing and the homeowners will come to look forward to getting their new recipe or their new homeowner tips.
If you are consistent with your mailings you can expect results anywhere from six to eighteen months. It takes awhile to build your reputation, no matter what marketing strategy you use. You will see results much quicker, however if you incorporate follow up phone calls or door knocking into your marketing plan.
The plan is simple: at the start of each month mail out your postcards. Wait a couple of days and then either call them (after checking the 'do not call' list of course) or go and knock on their door. This lets the homeowners know that you are a real person and will build trust and professionalism. As outdated or old-fashioned as this sounds, it still works well. Most realtors are spending 8 hours a day or more online trying to get leads and they are underestimating the value of talking to people face to face.
Becoming successful in the real estate business takes a healthy dose of persistence, patience and determination. When your marketing strategy includes real estate postcards you can be assured that you are rising above your competition. You will establish yourself as the industry expert when you consistently follow up. Homeowners will call you first when they want to sell their home because they have already met you and you've resonated with them. They feel comfortable with you and know that you are not just another name or face. You will eventually find that you are so busy you'll need to hire some help.
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