So you employ a video production organisation to produce a promotional video for your business & website. although video production prices have reduced, it is still an investment. So do you add it on your website and hope for success?
No, You hope to take opportunity of using it as much as possible, So here are 5 ways to use your video to boost your company, and attract more views, and visitors to your site.
'How To' Videos
first, consider if you have an opportunity to create an instruction book or a 'how to' video that shows your products or services. Making a video demonstrating how your services or product fixes a problem is a great way to engross those with your offering, and grow the conversion rate. once created your video, you need to optimise it for the brand name or service utilizing strategic keywords or tags as they are often named.
Upload to You Tube
Secondly, create an account with you tube, and upload your video. Make sure that you carefully select the title, description & tags with thought, ensuring that they include the main key words/phrases. Always use your chosen vital key words at the start of the title and description. This will confirm that your video has make sure opportunity to be found when you look on you tube. The other advantage is that Google may decide to place the video over onto Page 1, if it decide it relevant to the search key phrase.
Use Video in Newsletter/Email
Thirdly, consider making a video link in a newsletter. Take a snapshot of the video, place it into the newsletter, and create a link to the video. including a visible image for video, is likely to increase the click through rate by two to thee times, which is very important. The same applies to placing it into an email. The email can be passed to chosen parties, with a request to view and respond.
Upload to yell.com/video
Fourthly, visit yell.com who have a video area now, go to the video section (top left) and open an account for your company. it allows you to upload a video. So when people look for a required service and locality, your video may be identified and watched.
You can also upload your video to Google Places (was; Google Maps-Local Business Results'). Google allows up to 5 videos to be uploaded to each account. Anyone finding a company link on Google maps has an opportunity to look at your video message. And if your competitors do not use videos, you are probably ahead of the everyone else.
Use Video on Your Linked In profile
Finally, you can use the video as a profile on social networking sites liked Linked In. If you are a member of Linked in, which is an exceptional business networking site, why not upload your video to your profile. it can enable viewers to watch and hear you, rather than read about you. This has got to be a better means of communication, and means of converting more leads.
These are 5 ways to make the most of your investment, increasing your brand & drive more people to your website.
Author Resource:
Bob Snowzell is an internet marketing consultant for e-bob internet marketing and specialises in video-marketing in Leeds and elsewhere.
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