The Internet has given a whole new meaning to the world of Multi-level marketing. Today, people are using the varied resources of the Internet in order to induce their leads to them.
The days of aproaching a thousand people in the hopes of getting 10 hooked persons are over. With the Internet, the age of targeted marketing has been created. It is now very easy to get the right people who will be interested. You get rejected less because you are no longer shooting in the dark. You are bringing interested people to you, not the other way round. It is not about quantity anymore, it is about quality. You are able to find quality prospects and save your time (and improve your potential) by dealing only with these select few people.
There are two important ways that work for Internet marketing for network marketers. These are known as lead generation and online recruiting.
Lead Generation
Lead generation isn't a new practice, but it has surely come into its own in recently. Basically it means getting the contact information of someone through the Internet and building a list. This list is turned into contacts. Earlier it used to mean getting phone numbers of interested people. Today, it means getting their email.
There are many ways that are used to get these leads. One of the ways is to give people something for free and ask them their email in return. Various companies generate leads professionally, but network marketers can also use their own methods to find their own leads.
If you are looking at lead generation practices, you must make sure that you are finding targeted leads. Targeted leads are people who are actually interested in what you are selling. These could be people who have downloaded an eBook from your site or subscribed to your newsletter. Since they have done something like that, it is understandable that they are interested in what you are talking about. They are the best prospects.
Lead generation is regarded today as one of the most effective methods to attract prospects for any business. It definitely works in the Multi-level marketing model because this is a business that grows on the number of people that are present in the network and if there is one method that can bring in more people into a network, it is lead generation.
Though the traditional methods of lead generation are still practiced today (no amount of lead generation can ever be enough to most entrepreneurs), Internet marketers use the Internet quite prominently for this purpose. The principle remains the same, but the reach has become much wider and it is not surprising to know that most Internet marketers who indulge in these methods can get thousands of prospects a month.
This method usually involves:
1. offering something free to the visitor (to a blog or website) such as a newsletter or an eBook.
2. Giving the visitor a link to click where they can get the free gift from.
3. funneling people through an opt-in page where they are asked for their email so that they can be sent more free information.
4. Directing people to the download or the registration page once they have given their email.
Once the people have given their email, they become a prospect. The visitors are provided with free gifts, but there could be a very subtle and sometimes indiscernible sales pitch in these gifts that would intice people to take some desired action. They could also be invited by email to attend a business opportunity meeting or a training session where they could get to know about the company in a better way.
By sending these people regular newsletters and more eBooks, all quality material, they become more interested in buying the product or becoming a part of the network, whatever the case may be. This tried and tested way has proven to be successful in bringing more and more people to a network.
Online Recruiting
Online recruiting is a practice where you find suitable people for your over the Internet. Again, a lot of techniques are used here. One of the ways in which this is done is through freelance websites where people are directly invited. This can also be done through a blog which is made popular among people who are interested in knowing about such things. Article marketing is another way; it involves attracting people with well-written, informative articles and piquing their interest via those. Most network marketers today are given their own websites by the companies, so that they can reach out and recruit people.
Most multi-level marketers use the method of online recruiting in order to build their downlines. This is exactly what the name suggests - people are pitched over the Internet and they are convinced to join there teams. This method brings great results because it helps establish a direct connection between the marketer and these relatively unknown people who become part of their networks. It is a great method to bring completely new people into the network and make it grow.
The following are the methods that network marketers use in order to recruit people online;
Building a Squeeze Page (Lead Capture Page) - Building squeeze pages should be on top of your list.
Using an Online Sales Page - A sales page is a page that promotes your business. Many small business proprieters do not have the resources or the time to manage a complete website and make do with sales pages. These sales pages are actually attractive advertisements of whatever they are selling, full of testimonials, information about the product and a registration or buying link at the end. An expertly written sales page can convert into business like nothing else. It is a very simple online promotional tool that most Multi-level marketing people use to expand their downlines through recruitment.
Facilitating Online Sign Up - most internet marketers have a website where they directly sign people into their downlines. In fact, several MLM companies have begun to realize the potential of Internet marketing and are providing their members with their own websites that they can use in there promotions. These websites often can be customized in various ways to fit the requirements of the particular leader who runs the show.
Giving Online Training - An online course is designed for people who wish to make money online through opportunities such as Multi-level marketing. To all it appears, this is a course. But, subtly woven through the course would be a promotional campaign for your own Multi-level marketing opportunity. This has a high probability of bringing members into the network because of the credibility that it creates. People who have taken the course will not mind signing up to the same MLM opportunity that the course is affiliated to.
Both these methods - lead generation and online recruiting - should be used prominently in network marketing today. These methods help greatly in generating leads.
Author Resource:
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