Inside A Recent Article Titled "Internet Use Threatens To Overtake TV In Canada" It Discusses The Threat Of Internet Marketing To Traditional Media Sources In Canada. This Is Not An A Threat Anymore In America. It Is A Fact.
An Article Compiled By Thomas Mucha From Business 2.0 Says:
People Are Spending More Time Online Than Watching TV, Which Provides Marketers A Better Chance To Achieve Consumers In A Place Where They Are Only One Look Away From Buying. "More Than 75 Percent Of Companies Online To Market Report Confidence In Their Roi," Writes The Study's Lead Author, Jupiter Research Senior Analyst Gary Stein. This Confidence, Stein Argues, Will Sustain Spending Momentum Across All The Key Online Ad Areas: Paid Search, Display Ads, Classified Ads, And Rich Media.
Interesting To Note That Two Studies Are Similar. Although The Ipsos Reid Study Of Canada Claims Radio Is Losing More Interest Than TV In Canada, It May Soon Lose Towards The Internet As Well.
Mr. Mucha Claims 40 Percent Of Total Spending By 2010 Will Be Paid Advertisements On Google, Yahoo And MSN To An Estimate Of $19 Billion Each Year. Not Much Wonder Why The Various Search Engines Want To Dominate Each Other And The Marketplace. The One That Becomes Typically The Most Popular Will Even Take Advantage Money.
What's Going To Become From The Little Guy? Does It Put An End To Buying Keywords For Ad Placement On Search Engines Like Google? Will The Small Business Owner Get Shoved Out Of The Picture? Not Altogether... But After All. If GM Decides They Would Like To Make Use Of The Keywords You Are Using, Can You Afford To Compete? The Search Engines Will Be Laughing "all How You Can The Bank" And Also The Cost Per Clicks Will Just Keeping Going Up... (he-he) Like The Cost Of Gasoline At The Pumps These Days.
Although Price Of Clicks Could Get Pricey, The Major Search Engines Like Google Will Always Have To Index Relevant Websites And Can Include These Results And Return Them On Any Keyword Search. Professional Sites (versus Linkfarm, Affiliate, Spam Sites) Will Be In Favour, And Also The Sooner Business Could Possibly Get Their Company Sites Built, If They Haven't Already; The Greater. Google Appears To Be The Very Best Search Engine Right Now, And New Sites Often Get Sandboxed. When They Hold On To Their Dominant Position, New Websites Want To Make Sure This Doesn't Happen To Them.
I've Always Felt That There Is Something Google Was Doing That Gave Some Sites More Relevance Than Others In The Index, But Wasn't Sure How It Was Applied. At The Search Engine Strategies Conference A Week Ago In San Jose, California, Rand Fishkin Found That Google Places Some New Web Sites, "regardless Of The Merit, Or Lack Thereof, In A Sort Of Probationary Category" For 6 Months To A Year To "allow Time For You To Determine How Users React To A New Site, Who Links To It, Etc."
On The Final Words Of Advice He Suggests:
"Several Individuals Have Also Predicted That Yahoo! Or MSN Might Take Up Similar Processes To Avoid Spam. This Phenomenon Could Seriously Undermine New SEO/Ms And New Campaigns, But It Is A Possibility. My Recommendation Is Not To Discount This Possibility And Launch Projects Or At Least Holding Sites And Their Promotional Efforts ASAP. The Net Environment At This Time Continues To Be Relatively Friendly To New Sites, But Will Certainly Become More Competitive And Unforgiving With Time, No Matter What Internet Search Engine Filters Exist."
Although It Is Starting To Sound A Little Like The "Dot Com Era Is Back" It Will Likely Be A Little Different Now. In 2000 When It Went Bust, It's Partly Because The Percentage Of Consumers Purchasing Online Didn't Justify The Quantity Of Spending. There Was Deficiencies In Confidence. It Is Different Now. Jupiter's Study Implies That "73 Percent Of Americans Who Search On The Internet Have Made An Order Online And Four Out Of Five Of These Potential Shoppers Have Responded To A Web-based Ad."
Author Resource:
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