Promoting a small business is a constant process and independent business owners need to have multiple ways to reach their customers. Expensive advertising is not always effective and in today's world, truly savvy business owners are using the internet to attract and keep new and existing customers. Here are a few simple ways to do this this.
1. Have a "special sale" day that only current customers know about. Ask each customer to give you their email address so that you can send them special announcements about "private" sale days. Then about once a month, send them an email that gives them a 15% discount on anything they buy on a special day. It's your thank you to your loyal customers.
2. Create a refer-your-friend program. Make this available to your "email list" customers only and tell them that you will ask every new customer if they were referred by someone. If the new customer says they were, then the referring customer will get 10% off any one item in the store for every new customer they refer. The offer is only valid if the new customer buys something. It never ends. Don't forget to tell the new customer about the promotion and get their email address too.
3. Promote special days, such as March Madness, April Fools, Hot August Nights, etc. On the special days, have cookies, non-alcoholic beverages and have "red tag" sales on selected items. Send an email to your regular customers and have signs in the store promoting the special day.
4. There are online business listing sites, that you can join for free or for very little cost. Google offers a local listings option, many times your local chamber-of-commerce and visitors and convention bureau and your local merchant's association will have an online list. A website that I've found that is quite attractive is www.treasuresof.com. It's free to join, and it's more like an "advertorial."
5. Be sure to sign up at Twitter. Then put signs in your store and reference your Twitter name on your website too. Then every few days you send out a "tweet" about a special sale for your Twitter followers, tell them that something "new" has arrived, keep them informed about yourself and basically become a Twitter friend. They will repay you by coming in to shop and see you.
Author Resource:
As I described in the above article, there are free resources for you to advertise your business. I urge you to check out www.treasuresof.com to see one of the better ones. There's no costto register and your business is shown as an appealing, reputable and top-quality enterprise. Click here www.treasuresof.com today.
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