Having an online presence, whether as an individual or a company, is essential if you want to make money online. There are two ways of achieving this building your own or buying one that already been built.
Building a website of your own from scratch might seem like an impossibility, unless you have a background in web design, but it is actually not all that difficult due to the amount of free guides around that will take you through the process step by step. Still, it will be fairly time consuming if you want a high quality website. There is the initial designing and coding of the website to think about, then you have to write several pages of content for it, and then you have to get it indexed and ranking well in the search engines. On the plus side, it can de done very cheaply, if you do all of the work yourself, then your total outlay could be as low as just $20, which is the cost of buying a domain name and hosting your website on a server for a year.
If you have some spare cash available though, and do not want to spend months building your own website, then purchasing an established and already performing website represents the best option. As well as saving you time, an established website offers a good flow of existing traffic, which is exactly what you need if you want to start making money straight away. That existing traffic can easily be built upon too, as the older a website is, the more trust and authority it has with the search engines, and the easier it will be attain high search engine rankings for a variety of keyword search terms.
There are a number of online auction websites created specifically for the buying and selling of established websites. You can browse through literally hundreds of for sale websites on a whole range of topics, from health to car insurance to weight loss to gadgets. Whatever you want, you will almost certainly be able to find it, and all budgets are catered for.
You need to remember to proceed with caution though, and act as you would when making any purchase that requires a sizeable outlay. Think with your head, and not your heart, and keep at the forefront of your mind that making money is your aim. You do not want the best looking website, but rather the one with the most money making potential. To assess which ones have such a potential, you need to find out at least the following information...
How much the website has been making on a monthly basis
The monthly traffic statistics of the website
How well the website ranks in each of the search engines
As for how much you can expect to pay, it is generally accepted that the price of a website is equal to 10 times its monthly income. For example, should you wish to purchase a website that earns $200 a month, the asking price would be around $2,000. There is always room for negotiation though and, due to the auction format used, it is quite possible to get a great website at a discount price.
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