If you are just getting your feet wet with email marketing, or you want to, then just realize that it will take a little time for you to get everything down just right. We want to help you as much as possible with your email marketing, and to that end we offer the following recommendations.
We do not recommend trying to skimp on prices when it comes to trusting your list management and service to third party businesses. With online business, there are some things you just do not want to do, and list management and autoresponders are two of them. Some of these services will let you get started for much less than the normal fee only because they know you will not have a list, yet. There really is almost no clear and logical choice when you are just getting started with email marketing. These services have done all the work with the major ISPs, and so that removes that hassle from you. What this also means if you do not have to bother with making sure anything is white-listed with regard to major ISPs, etc.
When you create and build a list, it is a very good idea to ensure that certain maintenance type tasks are employed that will help your list marketing run better. It is normal for all email marketers to experience hard bounces with some addresses. You should have a policy such as getting rid of any email address that gets bounced at least three times. What you do not want to happen is to let it go and suddenly you realize you have 100 bad email addresses and tons of bounces.
Never fail to perform a test run to one of your own email addresses because you want to see how it looks in real time. Not only that, but there is also the double-check for your email getting through and delivered. Create a free email account at all the major email providers such as Hotmail, Gmail, Yahoo! and AOL. This test is just a peace of mind exercise so you are not wondering about your emails getting to your list. It is always a very smart idea to perform functional tests of things of this matter. So, professional email marketers will take the time to get this part right, and that is why they are pros.
If you are just starting your list, then learn before you get too far along because it is a lot better to be patient and do it right than to try and undo things later on.
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