The world is changing into an audio visual global market place. Well it actually changed a while back and if you didn't know it then you have a lot of catching up to do. The world is now a global village and it speaks one language, and that language is a visual one. Video marketing transcends cultural and language barriers and differences and enables you to talk to people across the world in the same voice and communicate exactly the same message.
Now that we have considered its power, what exactly is video marketing? Video marketing is essentially the process through which you prepare a video that communicates a message, your message, and post it online so that your target audience can have access to it and know about the product your are advertising.
Before you go off to actualise your movie making ambitions, take note of the following tips.
The first should be a no brainer but it has to be said. Keep it short. Whereas people are willing to watch your video, few are willing to endure a thirty minute discourse on how your idea is better than the next. A five minute video is most appropriate, it gives you enough time that you can communicate without putting your audience into a boredom induced stupor.
What you are saying is just as important as how you are saying it. Most viewers are into content that is not only interesting and catchy, but a key element that most people are not aware of is the informative value of the video. People watching the video should feel like they are having a question answered. If well done, your video should flow from one question to the next and at the end leave the viewer with at least a few unanswered.
It is the unanswered question that keeps him thinking of what he just saw and may actually prod him into visiting your online website. Therefore having left the unanswered question, give him a way to answer it by directing him towards the website.
Video marketing has the potential of directing a lot of traffic to your website in a very short time span. But only if the final tip is adhered to.
Placement of the video is critical. The more common sites include youtube with popular videos receiving upwards of 2Million hits in a very short span of time; these videos have a link to your website embedded in them which then directs viewers to your site. For the novice there are some services online that can convert text you send them in an article to a video. These are also very efficient and require no expertise on your part.
Search engines such as Google also provide a valuable tool for spreading out your video. Google and other search engines have the potential to direct viewers to your video whereupon they are exposed to your message and hopefully, if you did the video right, on to your website.
Like most other things, attention to detail is critical. You should take time to prepare an appropriate video message and give viewers a way of getting to your website, and place it in the right forum for the message you are spreading and the audience you are targeting.
Author Resource:
Find more about Jobs Tv Presenter , Television Presenter Jobs and Tv Presenter Courses
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")