05 October 20 in Shunde International Home Appliance Exhibition at the "2005 China's home appliance industry summit" on the export of home appliances for some of the current situation and problems, the Chinese exporters will be first vice president of the Electrical and Mechanical Yu-Jing Zhang said the Chinese home appliance industry from branding, market segments, powerful alliances and policy support to four in doing the work. Yu-Jing Zhang first introduced the achievements of Chinese home appliance exports. He said that in September this year show China's foreign trade growth, exports 546.32 billion U.S. dollars, imports 478.09 billion U.S. dollars, one to maintain a steady growth in imports and exports in September, exports reached 298.98 billion U.S. dollars, up 33%, imports 248.55 billion U.S. dollars , accounting for 52% of imports, up 12.1%, compared to previous years, China's total exports of household electrical appliances turned several times this year to August, exports are still double-digit growth in home appliances, fully reflects our household appliances in the international market, a strong competitive edge. Imports of 2.667 billion U.S. dollars, 42.16 U.S. dollars export air conditioners, up 15.7%. The appliance exports growth trend is very good. Shunde Zhang Yu Jing confirmed as the appliance of the contribution in foreign trade. He said that Guangdong Province is the province of China exports household appliances, Shunde, China's home appliance industry, manufacturing base, these companies led the production and export of home appliances, Shunde, the rapid growth in output value last Shunde household electrical appliance 700 billion yuan, Electrical Household Appliances Exhibition has been successfully held the fourth, more than 450 exhibitors this year, which shows the strength and charm of Shunde. Zhang Yu Jing, said China's export brand strategy is a relationship between the development of China's home appliance industry, long-term plan, is the largest producer of household appliances in China from entering the world, the focus of power appliances. Exports of home appliances for the current situations and problems, he pointed out?? First, we should seriously study the active implementation of brand strategy, the current number of household electrical appliance enterprises in China to meet on the way to OEM export, do a production plant, without regard to their long-term development, as long as foreign orders, we all do, that In our early home appliance industry is a good thing, you can take boats out to sea, to shorten the distance with the international market. However, competition in the market today, the real competition is the brand's competition, only those with the brand can truly have consumer groups, many companies implement their own brand strategy, brand strategy prior to conduct a survey to determine the business in international markets situation facing the environment, seriously study the various aspects from different companies and different brands of factors. Successful practices of competitors, find their own appropriate policies and measures to make the case of existing exports, good brand development efforts. Adhere to brand strategy, there must be mentally prepared for a long time, business leaders must be psychologically prepared to fight a protracted war, creating a brand is not a two-year period, policy makers have more time for psychological preparation. Second take on the different market strategies for different markets, China export of home appliances in the formation of three strong international market, the three weaker in the market. Asia, Europe and the United States is China's main export market, home appliances, is the core of international famous brands integrate markets, these markets are more mature concept of consumption, on the market we need to step out of key breakthroughs in the way of one or two key countries to find Recommended and sales, create Chinese brand. Africa, South America, the market is not very well developed, relatively weak purchasing power, China's home appliance exports less, in these mainly take the preconceived strategies to win customers with their own brand recognition, these markets because of low levels of consumption, multinational brand expensive Our product quality, price is well placed to occupy the market. The third is to strengthen the "powerful combination", more than China's home appliances business, products and more brands, but its competition with international brands, there is no advantage, in this case, is a powerful combination of a unified international China's brand, reduce the pressure on businesses to invest in each to avoid in the international market, Chinese companies have each brand, we also explore the associations the possibility at this point. Fourth is the government's help and policies. China's home appliance industry brand strategy to go, can not do without government support. Therefore, enterprises must export brand planning and ideas to communicate to the government departments concerned to enable enterprises to create the brand of action and the direction of government policy to support consistent, especially when we have a lot of things the Ministry of Commerce and related businesses in R & D, technology development, chambers of commerce hope we do this as a bridge to help enterprises make good use of policies and funds, co-development of the international market.
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