Very recently, companies/offline firms have seen how efficient it could be to run adverts online and this is because of the prospects of the internet. With over 2 billion users daily the internet is now the largest market in the world. In current records, companies have sunk millions of dollars into online advertisements and promotions and this has provided them with ROI return on investment. Competition on the internet is on the increase and both the small firms have no choice but to search for more customers on the internet. There are different form of online marketing, they all have their own different ways of reaching out to internet users, and so far one of the most popular and affordable ways of advertising is through article directories.
These article directories is an avenue were by you can publish your articles on the internet. For most web users that want to use this as their source of marketing, you will have to write articles that will be about your particular industry and the product that you are promoting. For example, if you are in the health industry and you sell products that helps to cure acne infections, then your articles will be health related but it will be particular about acne. There are various article directories, according to a recent Google search, the first to fourth are; ezine articles, go articles, articles dashboard and article marketers. You can decide to register with all these article companies as you should know that online traffic generation is a game of numbers, the more people reading your articles, the more likely you are to sell. So after you submit your article to any of these directories, the articles will be subject to scrutiny by an editorial committee and if accepted, your articles will be published on the web and featured n the site.
The marketing aspect is that these article directories provide writers with resource boxes and it’s in these resource boxes that links are now placed that will link visitors to your website. Through this way, potential customers can read your article and visit your website.
Article writing has lots of advantages compared to other forms of marketing. This is the most cheapest form of promotion and it’s not time consuming compared to other forms of online marketing. You do not need to be a famous writer and require a degree to be a writer, all you need is just to a an average English writer. Your writing skills does not matter because what matters is your ability to convince your customers to buy the product that you sell. And you will be easily identified as an industry expert and this is increase traffic to your website.
In as much as this many advantages of online article marketing, it also has its own disadvantages. The obvious one is that of duplicate content, this means that you will not be allowed to submit an article that has already been published on the internet, so every article that you submit must be 100 unique. Also at times writing hundreds of articles could also be so boring that you could feel frustrated.
But this is a relieving way to start marketing your product and if you are a small firm and you do not have much money for advertisement, then you can start with this medium while you reap the reward of your effort.
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