You could be new learning SEO techniques or may be a web designer. But there are some SEO facts that you need to learn and keep in mind while doing SEO for your website. Since, you know your business and services better; by this time you must have been able to find out that which words are being mostly searched by your customers at the search engines, now the trick is to use those on same words at the right places frequently. Make sure, you use them frequently at the both places which are within your copy/content and HTML Meta tags/HTML Code. This is the key factor of getting your website optimized for the search engines. Not only this, there are other key factors as well to be considered like website designing, website structure etc.
Getting into more detail - If you are choosing a keyword and you are getting your website optimized for that particular keyword, you are letting the search engines know to include you in the search results when that particular keyword is searched. This can be more possible by having as many numbers of backlinks to your website.
Now Keyword Strategy!
Developing a keyword strategy should be a must step and it should not skip your mind as this carries a lot of weightage. If you are targeting a specific keyword phrase, make sure you already have a specific single keyword whose demand is quite hot. Considering the above example: As mentioned above, the keyword phrase which is "cheap assembled computers" already consists a single keyword like "computers" which is highly in demand. If you look at this particular instance and decision, you are having both the words targeted at the same time. As the time passes, it is but obvious that your site's importance will increase and simultaneously your search engines presence as well which will eventually make you feel and observe that your site is also getting listed when a customer searches for a single keyword. Meaning and concluding the above said, even though you are targeting "cheap assembled computers" you are also getting listed when someone types and searches for "computers".
Specific information and a tip:
Google gives PageRank which is also abbreviated as PR. This search engine scores each and every website by giving marks which are out of 10. PageRank is based on your website's importance, relevant content, online presence on Internet and many other factors. If you wish to check out the PageRank of your site or any other site which you happen to visit, you can download the Google Toolbar from toolbar.google.com.
Summary in short:-
•To decide what keywords you should choose, it is advisable to find out that what your customers will look for when it comes to your kind of business and services.
•It is highly recommended to go ahead with a keyword phrase instead of single keyword. You should decide such kind of keyword phrase which already includes the single keyword related to your business. This will eventually increase your ranking for single keyword as well.
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