In case you are just beginning you SEO campaign you are probably going from the means of selecting keywords. There are several several types of keywords and you need to be sure you split your list in order to target you campaign. The goal of this information is to offer you some good info on how to structure your keyword list.
Selecting Keywords
The first thing you will need to do is get yourself a keyword universe together which is done by following below steps:
1. Brainstorming - Firstly you need to produce some keyword ideas. You can do this by thinking what you will use to search for your company. Also ask your pals a family group what they would use to get an initial list together.
2. Look at your competitors - Try searching in Google for your keywords you've thought of and find out what the competition are using. To do that, go to your competition home page and right click to get yourself a menu and then select "View Source Code". You will then be able to see their meta keywords at the top of the code. This may offer you ideas which you didn't take into consideration.
3. Work with a Tool - In order to you could make your keyword universe as long as possible you can use a tool to get a lot more words. We'd recommend the Google keyword tool that can look for a long list of possible keywords to suit your needs.
Splitting Keyword phrases
Now that you've got more information on keywords you will need to think about splitting them into different sections. Below can be a list of how a categories to split keywords into:
1. Broad Keywords - These are usually generic words to your industry. They'll apt to be one word phrases and so are general. The people that seek out these terms will may be searching for general information on your industry. You can expect to find that these terms will probably be highly competitive and will take a while to optimize for.
2. Targeted Keywords - These are generally 2 or 3 word phrases. They'll be more specific to your industry and what you really are trying to do. In addition you will find that these keywords have high traffic volumes along with reasonably competition. You may find that although they are target they'll still capture enough detailed information online gatherers.
3. Highly Targeted Keywords - These are often referred to because the Long Tail of search. These tend to be long phrases which are highly targeted. You might find that they have low traffic number but the people trying to find these phrases are likely looking to buy. Also since the phrases are longer there is less chance that individuals are attempting to get to the very best for these phrases and that means you can often see low competition for this form of phrase.
Your Strategy
Now that you've split keyword phrases you will be able to begin your optimization. The easiest way to approach you campaign is to start with long tail phrases and gradually move out to the broad phrases. You will probably find that the more broad terms appear inside you long tail phrases and so when you work on the long tail you'll be working on the broad terms. Come out and gradually increase you traffic when you appear for more plus more terms.
If you'd like more details on how we will help you select keyword phrases please visit our search engine optimisation page. Alternatively please call us for a free consultation.
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