A load of companies miscalculate the importance of keyword research as part of their SEO strategy. For Yorkshire small businesses it is a key way of being more likely and quickly found by the search engines. However you must select the ideal keywords for your SEO campaign, consequently if you're Yorkshire based and your customers are local, then it makes sense to target regional keyphrases.
Selecting local keyphrases has a couple of advantages. First off the competition for that phrase is likely to be less, making it easier to rank for and also the people typing in that phrase will be much more targeted, so more inclined to be interested in what you have to offer.
You now have to identify which keywords are appropriate to your niche, then dig deeper to identify the ones that have adequate monthly searches, though low competition. Commonly what are tagged long tailed keyphrases are the leading ones to try and rank for. These are made up from 3 to 5 words that best represent your niche.
For example if your business is SEO, that keyword on it's own would be very difficult to rank for because the amount of searches would be enormous and the same with the competition, hence to get onto page 1 in the natural listings would take months and a load of backlinking work. Alternatively if you started a Pay Per Click campaign to acquire faster results, the cost per click would be very costly for a term like that.
Hence, instead you could try "SEO in Yorkshire" or "SEO for Yorkshire small businesses" as these terms still come to be searched for, but have much lower competition, meaning your chances of a top 5 placing on page 1 in the natural listings would be much higher.
You can invest in software to support you with keyword research on the other hand if your spending plan is tight you could make the most of a free service like the Google Adwords Keyword Tool which is a fab way of identifying niche phrases within your market.
Now that you have your keywords, you can create backlinks to your site that will help you rank for that keyphrase. If this process is accomplished correctly and regularly it should attract free traffic to your site for a sustained spell of time, meaning you don't have the expenditure of Google Ad campaigns to deal with.
If you're not convinced about tackling the process, then SEO Web Design Yorkshire can do all of it for you, including finding the keywords, then providing the backlinks that will boost your site onto the first page.
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This info was supplied by SEOWebdesignYorkshire.co.uk. You can find out more about SEO for Yorkshire small businesses by visiting their website.
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