Internet marketing it is also referred as digital marketing, online marketing, web marketing or e- marketing. Through internet the products are being promoted
It is a broad term which not only refers marketing on the internet but also done via email marketing and through wireless media. It combines together the creative as well as the technical aspects which includes designing, developing, advertising as well as sales. It also refers to the placement of products through SEM (Search Engine Marketing), banner ads are common method of internet marketing services.
The internet marketing (promotion of your website) can be done through different ways
1. SEO
2. PPC
3. Banner advertising
4. Directory listing
5. Email marketing
SEO called as search engine optimization is the way to promote the websites. When a specific keyword or search is typed by the user, the site will make it into the top search results.
PPC also called as Page per Click. In this the advertiser pays the certain amount of money a click rate is generated on specific click
Banner advertising: banner advertising is those in which the banners are displayed on several sites. The banners are usually visually appealing to attract the potential customers. There is no guarantee how much customers will view the specified banner.
Directory submission: directory submit is that in which we submit website to directory submission sites. It is classified as free directory submission, paid directory submission or reciprocal directory submission.
Affiliate marketing: it is type of marketing in which companies hire other companies known as affiliates and entrusts them with the responsibility of marketing the product. These affiliates are paid commission and host a website in which it displays a logo or banner of the company. If the visitor clicks the banner then it will redirect on the sponsor site. It is called as affiliate marketing.
Email marketing: this is form of direct marketing that uses an electronic mail. It is used to refer
1. Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers.
2. Sending email messages over the Internet, as email did and does exist outside the internet.
3. To add ads to email messages which are being sent by other companies to their customers.
4. Sending email messages with the purpose of acquiring new customers.
The internet marketing services has several advantages:
1. No geographical limitation
2. Overseas market
3. 24 /7 market
4. Increasing the return on investment of website.
5. Cost effective option
No geographical limitation: through the internet there is no limitation it is good tool for marketing. Through this one can advertise on internet to attract their products.
Overseas market: before the internet come inexistence one needs to go abroad to meet new customers and tell them our product. But after coming the internet it provides the great boom not to travel anywhere for getting as well as meeting new customers.
24/7 market: internet marketing can be done 24x7x365. If a company maintains a website then specified web URL can be viewed anytime as per their availability. The prospective buyers can visit the site as per their convenience and will browse the product gallery.
Cost effective option: it provides the cost effective option as compared to traditional methods of marketing such as print, and the audio/video medium. It also saves on traveling cost that is incurred if trade fairs and trade shows are attended.
Author Resource:
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