It is well known among copywriters and highly successful online business men and women that psychological selling, mainly copywriting, is the most useful skill to learn. Literally, your degree of success will rest on your ability to use some of these principles in any business endeavor.
You need to think about value and understand the role it plays in any sale because it weighs in pretty heavily. A lot more than you realize goes into this equation about value, and it is automatically calculated in most cases on the fly by the person looking at the product. But that is not all because there can be specific thoughts or situations that can affect the decision and even override something that otherwise may not be considered a good value. Obviously the most ideal situation is to offer solid value that even may over-deliver just as long as you make your profit. There are so many different scenarios that we could never begin to cover them. The market will always let you know with their behavior, and it is really simple as they will either buy or not.
One thing you may already know is that humans are terribly social animals, and they often see what others do, think or feel before making a decision. Naturally, all good business people and copywriters understand this and use it to make sales. So what we are driving at is making expert use of testimonials in all the appropriate places in our marketing and advertising campaigns. Of course a lot depends on the market you are in, but generally speaking these devices are excellent for letting people know they are not alone. If you have no customers or testimonials, then that is all right because you can get people to review your product for you which is a legitimate practice.
If you are going for a straight sale, then you must look credible so people can have some degree of trust that they will not get ripped off. You will obviously get a big no, if you can't bring in the trustworthiness factor into play. All you need to do is make a decent conversion rate because nobody gets a perfect score on that one. If your sales are lagging, then the only recourse is to get an outside opinion or begin doing testing to see what the problem is. The key to email marketing, for example, is creating a solid relationship with your subscribers, and then you will see a different story.
There you have it! An effective way to impact the minds of your prospects by leveraging psychology behind making sales.
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