The custom logo design is a trend that is running in the market now. The corporate houses specially instruct the designers as to how they want it to look like. There are many agencies in the country that specialize in logo designing and provide custom services. Many companies prefer their logos not to be in the form of letters because if it is an international product then the logo in the form of letters will not be acknowledged by the population there. That is why they are in the form of pictorial representation, which makes it easy for the people to associate themselves with the company. Sometimes the full name of the company could also be used. An effective logo is memorable and sticks in the minds of the customers for a long time and hence is easily recollected whenever the brand is mentioned.
A logo speaks a lot about the business of the company as to what the company does. While designing, the designer must keep in mind certain things like the logo must represent the company, one must be very careful in selecting the font and color to be used in a logo because the logo is to appear in different media and in each of them it has to look classic. The graphic designer must be very careful while developing the logo as the corporate house will not be changing it frequently, hence he should develop a logo that will be the face of the company for a long time to come.
Some changes have come over in the logo formation. People now prefer logos that are transparent like one can see through or 3D logos where the logo becomes more alive, intense and even attractive. Though there are no particular formulae in developing a corporate logo design but the only thing that needs to be kept in mind is that a good logo must be eye catching, memorable and most importantly depict the right image of the company.
Logos were initially invented by shepherds to distinguish between one heard from the other. Now it has gained such importance in becoming a corporate identity that people recognize a brand by its logo itself and not its name. We have often seen logos of different products in the cricket ground as a promotional effort. Hence logos being an important factor in the identity of the company hence must be deliberated for long before selecting the custom logo design for the company.
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