A main advertising tool when it comes to printed materials is a poster. If you want your product and service to be noticed or if you want to put an important message across, you need to utilize posters, flyers, billboards. If you have enough money in your pocket, you can do a multi faceted marketing strategy and make use of the television and radio as well. But if you have to choose one, make a poster and you re good to go especially if you are only targeting certain demographics.
How do you make a poster? Some can use ordinary MS Word or MS PowerPoint formats but you may have problems if you want higher resolutions and bigger prints. Most graphic designers now use the Adobe and Corel applications when creating their marketing collaterals. The most popular perhaps are Adobe Photoshop and Illustrator. These programs allow you to create layers, images and play with different colors and effects to achieve that unique look that will entice an audience for the item that you are advertising.
What are the basics in making a poster? See some of the items below.
Color and Size. Before you start with the document make sure that you have decided the size of the poster. When using Adobe for example you need to indicate the actual size of the poster in order to get the right resolution when it gets to the printers. Starting with a wrong document can mean blurred images and texts. You also need to choose what color space to use which is the RGB mode. The CMYK mode is best when you are using it for another medium particularly the internet but for printed materials, it is basic that you use RGB.
Aside from the general color mode, choose which dominant colors would best represent the idea, product or service. The choice can be based on your target market. Colorful posters are tend to indicate that this is for the younger public while subdued ones are usually intended for adults. Again, it also depends on the idea you want to convey.
Text and Images. What information do you want to communicate? Remember that a regular sized poster can only accommodate so much details that you need to carefully choose the text that you want to include. There should be a focal point and the readers should be able to understand the message clearly even with limited text content.
The same is true with graphics or images. Do you want a product shot? Do you want a cartoon character or a photograph perhaps? Again it all depends on the target market and the general feel of your collateral.
Overall Design and Readability. The design should be in line with the main theme of your poster. The market should be able to easily identify key elements in one look. Also, do not put too many texts or graphics. Avoid cluttering the background with too much images that do not create a good impact to the overall look of your poster. And don t forget that the text can be as creative as it can be but must also be readable.
Make a poster and convey your message in a cheap and easy way. Standard marketing tools can still be effective.
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