If you want the world to recognize your business on the net then, you have access to many options to choose from to help you in achieving that dream . Search Engine optimization is the most commonly recognized and used methods or system of attracting more search engine customers or visitors online to you websites. Apart from this, PPC (pay per click) is also used. This is the recently used method of directing customers to your site. These ways of advertising or directing customers /visitors to your site may be very new to you as a new person to the world of online business. Questions like; which one is the best to use?, which is the most effective?, which one cost less to use? And so on may be ringing in your mind. Relax and follow me attentively. These two methods shall be explained in this article. In this article you shall discover the method that will help you have more traffic to your site. You shall also discover whether using the two methods can give you the desired search engine you need in the future.
What is pay per click all about?
Pay per click campaign is actually a means of sending your online customers/ visitors to your online business site. This method demands that you pay to advertise your business to prospective customers online. For example, your online business is about dog food. So a visitor that wants to know more about dog, type word like ‘dog’ in any of the search engines, your ad copy can show up. When that ad is clicked by that visitor, you pay for that click. That click will lead the visitor to your site.
What also is search engine optimization?
It is the way of getting free customers from search engine. It helps in getting more free visitors. Search engine do not cost you anything directly when search engine optimization is used for your web page. You basically depend on high ranking SERPS whenever you make use of search engine optimization. This simply means that you want your web page to appear as early as possible on the search engine results page.
Now the question is which one is good enough for you?
Since you now know what each one is all about. You want to know the one that can really give you the most traffics you need. For short term result, pay per click will give you the desire result. Pay per click can give you an immediate result if you really understand it. Do not forget you pay for this service. However, in reality, Search engine optimization will be good for you on the long run. With time you can create search engine optimization site that will be highly ranked. That is latter your site can be among the top ten ranked site in the most popular search engines. At this time you must have mastered how the two works effectively and be an expert. The use of pay per click most has made your site more popular. So pay per click will no longer be necessary for you. In fact, you can stop the use of pay per click advertisement.
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