Anyone can learn to effectively brand themselves on Twitter once they learn the right strategies. If your target audience starts to recognize you for who you are, it becomes a lot more easier to impress them. It's getting to the point where just about every business that markets online has a presence on Twitter, which makes it almost mandatory. With so much competition, it's critical that you make your Twitter profile unique so it doesn't get lost among the millions of others. Below are a few proven techniques to help you do this.
Put Your Bio Together: You need to concentrate on creating a great bio because it is highly important to establishing a great brand. You don't have much space, 160 characters is all you got to make that stellar first impression. Be honest in your bio, and tell people who you are, what you do and why you're here. Make your readers curious, and get them curious enough to learn more about you. You need to be as honest as possible with readers because you want them to believe in you and not run away because your bio is overly hyped
with intros such as the "Google Guru" or "The Software Tycoon."
Making a good impression on your profile on visitors will help you get more followers and establish your presence on Twitter, so why spoil the opportunity? The idea is to use your bio to make people curious about your history so that they want to take action and follow you or visit your website.
Use a Customized Background: Your goal is to have your own brand, so it only makes sense to use a background that reflects this. Most people who set up Twitter profiles use the backgrounds that are supplied, but this isn't recommended if you want to brand yourself. You can't actually build a brand using Twitter unless you take the time to make your profile uniquely your own. There's no reason not to get a customized background, as even if you lack designing skills, this can be outsourced quite cheaply. It doesn't matter how you have your background designed, as long as you're able to keep it different. This is a step you shouldn't ignore, as it's a simple but powerful way to make your profile special.
Make Sure You Link to Another Page: If you want to get the most out of your Twitter profile, you must have a link to some site of your own that people can click on. It really doesn't matter what kind of site you have -it could be your own website or blog, a Facebook page or anything you've set up with your business info on it. If you don't want to spend money, set up a free WordPress blog or something on Hub Pages or another Web 2.0 site. Even though many online marketers realize that Twitter has a lot of potential, many make serious mistakes when they use it. You can use Twitter to build your reputation and a brand all your own, and if you're honest and persistent, people will start to listen. When you create your Twitter profile, then, give it some thought and make sure it's targeted to the audience you want to reach.
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