No doubt that Twitter is an unique social media site, and it has proven to be one that can be tough to crack for business if you try to mold it to your way of doing things rather than the opposite. For quite some time, Twitter has given people the ability to use a custom autoresponder message to new followers, and it is smart to do this for relationship building purposes. The beauty of using a Twitter autoresponder is that it helps you further strengthen your relationship with your follower base without having to lift a finger.
This autoresponder is meant to send a word of thanks to people who decide to follow you, and so it is also a good time to let them know who you are by placing a link to your site. It does make a big difference as to which approach you decide to take because when you lead your new follower to a targeted landing page that is relevant to your offer, you have chances of getting a better response. You can either collect targeted leads on your landing page or create a welcome video to help your new follower understand your offer. If you need a good way to think about Twitter marketing, then perhaps email marketing is a good analogy because as you know the latter is based on creating rapport and establishing trust. It is the end-user experience that matters most at Twitter, and that really needs to be your basis for everything.
Most of the time people will not un-follow you without some concrete reason, so you should never see any large numbers choosing to stop following you. The only concern is new followers may notice something when they get your autoresponder message.
After some time, you will have a good idea about what is suitable for direct message content, so as usual you need to test different message content. The more you focus on giving high value to your followers without irritating them, the better it is. So if you see that your followers are increasing and decreasing each day, you know it has something to do your Twitter automatic direct messages that you're sending out to your new followers. You can use a standard URL shortener that provides tracking stats, and we think that is a very smart move.
Be straightforward with your links in direct messages just as a courtesy to your followers.
In other words, if your direct message contains a link, then make sure it leads to a new page on your website or a landing page where your followers can take action. Followers will be expecting something like a link to your site and "not" your Twitter profile. Carefully think about your strategy here, and try to get the best returns from your limited exposure to people. Your can get far better results than the average online business with the Twitter DM autoresponder by using common sense business practices. Creating a positive reputation for your self at Twitter is not hard to do with your audience, and part of doing that is with the quality of the value you give people.
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