A thing that a lot of people don't think about is adding video to their websites in order to add content and to help with their search engine ranking. Additionally, you'll find that this is something that can be done rather easily and also something that can increase your search rankings in the search engines almost immediately. Every person is aware that Google loves content material and they will look at video as content for your website. On this page we are going to be discussing some of the benefits of adding video and why everybody who has a website should do this.
The first thing that you will need is a video for your web page. Producing your own video or even getting one from YouTube will be your only options when it comes to attaching the video to your web site. With that in mind you should understand that creating your own video is going to be the best choice. When you generate this video you have the option to talk about your niche or you can just advertise your product in the video.
And again Google is going to look at this video as additional content for your website and we all know exactly how much Google loves content. Now after you make your video you really should then take the video and upload it to YouTube, and use the YouTube embedded link to add the video to your site. Who you link to is important to Google, and once you add the video like this, you will be generating a link to YouTube. And when you are linking to powerful sites like YouTube, you will notice that Google will offer your web page a lot of love.
Also if your video is interesting you will see that individuals will end up placing a link on their websites pointing to your site and telling people about the video on your website. This is usually what is known as a backlink, and the more backlinks you get to your web page the better ranking you will end up getting.
And one final way that incorporating video to your site can help is because Google also ranks your web page by how long people stay on your site. So if you have an individual that comes to your web page and ends up leaving quickly, Google recognizes this and it will negatively effect your rankings. Having said that, if people come to your site and spend time there watching your video, Google will also recognize that and reward your website with better rankings. And naturally if you can keep these people on your web page, you will find that you will have a better opportunity to sell one of your products or even get individuals to click on your pay per click ads.
We only covered some of the reasons why it is essential to have video on your web page, and you will probably be able to find more reasons. Your video is an excellent method for you to get your name out there and to get your brand out there. You will recognize that you can make a video using a screen capture software or even a camcorder, but the primary key to the video is to make it interesting so people will want to watch it.
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