SEO, Search engine optimization, is one of the most popular techniques followed now-a-days by every application development company to improve the online performance of the businesses. It has become the most effective aspect of conducting online marketing for any product or service.
SEO basically aims at boosting the ranking of websites in major search engines like Google, Yahoo, Bing and Ask. We are well aware that every individual seeking any information over the internet makes use of search engines so as to get the required information. SEO activities are very well planned in order to attract visitors in huge numbers. For this efforts are made to list the site in top result pages for specific keywords in all major search engines. Once the top ranking is achieved, more and more positive chances appears for the ranked site to attract the visitors.
The more the traffic on the website, the higher will be the chance of sales and conversion. There are various approaches in search engine optimization followed by Internet Marketing Experts. For SEO, the most important technique is link building. Link building provides a permanent route to our sites once we have submitted our site to various directories. Many SEO experts call links as the currency of the Internet. To get an upper hand in comparison to other websites in Search Engines, a website should have good quality backlinks i.e. from relevant and popular sites. Directory submission improves the page ranking of the website as it provides one way links to the websites. But all directories don't give same benefit, so directories with high page rank should be used.
A software development company follows Search Engine Optimization activities in two ways. These two ways are:
1. Off-page optimization: Off-page SEO refers to promoting a website without making any changes to the webpage of a website. Different techniques used for off-page optimization activities are:
• Directory Submission
• Social Bookmarking
• Blog Posting / commenting
• Article Submission
• Forum Posting
• Link exchange
2. On-page optimization: Optimizing the content or make over of a web pages is done in on-page Optimization. Some important factors for on-page optimization are:
• Title tag
• Meta tags
• Content Optimization
• Headlines and Text Optimization
• Keep it up to date
It is a proven fact observed by many offshore software development firms that the conversion rate of visitor from search engines is better than any other traffic source. The better the ranking of the website, the more trust a user will have on that website content or services. If a website has high ranking with one keyword then user will trace the website for other content too.
Search Engine Optimization gives a positive effect on the user as the user will wait for new content and will surely subscribe to RSS feeds too. Now-a-days, thousands of websites are providing the same services but the clients take services from those websites that are ranked higher by search engines. So, SEO industry is providing the services for ranking a website high in search engines in competition to other websites for same keyword.
SEO experts submit new websites to search engines first and then optimize them for better ranking in search engine result pages. Search Engine Optimization is a constant process as maintaining a website at high rank in search engines also requires various efforts.
A good website is required by every business to deliver its products and services to customers and reach global market. But, to increase the sale and get more clients, a website should have a high rank which can be achieved through ethical SEO process. With daily new websites delivering various services and content, the need of SEO has increased hundred fold. Every upcoming and ongoing company on Internet is looking forward for SEO companies to get more users on their website.
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Author’s Bio:
Christa Joe is the author of this article. She has been demonstrating her writing skills by writing the articles for companies of http://www.q3tech.com/ >software development in gurgaon like Q3 technologies from last two years. She is also used to write good articles for warehousing management .
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