Google Adwords is one of the ways you can gain your website an increase in visitors. Google Adwords is also known as Cost per Click (CPC) advertising or Pay per Click (PPC) advertising.
Google Adwords works by placing an advertisement in the paid listings of the search engines which can be shown on all pages of the search engine and is not affected by your search engine ranking. A Google Adwords advertisement can be show for an unlimited amount of times this is because it does not cost you for your advertisement to be placed it only costs you when your advertisement is clicked upon. When your account is no longer credited your advertisement will not be placed until you credit your account again, however you can choose when you credit your account. You may find that work is seasonal and so you may not wish to have an advertisement in place all year round but when you do want your advertisement shown you will only need to credit your account and your advertisement will be shown on the search engine again.
When you create your Google Adwords advertisement you can use the words that your target market will use to search for you and ideally these would be the keywords for your advertisement.
When you run a Google Adwords campaign it is essential that you have Google Adwords management in place this is because a Google Adwords manger will be able to advise you on how best to run your campaign and how much you should spend per month on you campaign, they can also help you choose which keywords you want to target.
You will find that by having a Google Adwords campaign in place you will start to receive more targeted visitors to your website, these visitors are much more likely to purchase from your website because they were actively searching for what you offer before they were presented with your advertisement. Your advertisement can be aimed directly at your target market unlike a television advertisement where you need to aim your advertisement at a wide range of people because you cannot control who will see your advertisement.
A Google Adwords campaign can work very well alongside a search engine optimisation (SEO) campaign this is because when you first start an SEO campaign you will not automatically get an increase in ranking and so you will not immediately receive more visitors through your website, however if you put a Google Adwords campaign into place at the same time you will immediately see an increase in visitors to your website.
A CPC advertising campaign can bring you a good return of investment (ROI) while bringing more visitors to your website. If your CPC campaign is run well it can work effectively alongside an ethical SEO campaign. CPC is a very affordable way to gain more traffic to your website this is because it only costs you each time your advertisement is clicked upon and you can control how much it costs you, this ensures that it is affordable for every business on matter what size they are. Your advertisement is only shown on the search engine pages when your keywords have been searched for this means you won’t have to pay for people visiting your website when they are not interested in your product.
A rival company will be unable to drain your account, this is because if there are repetitive clicks on your advertisement from the same place then the search engine will only count the first one, and this is because the search engine will recognise that these are not genuine visitors to your website.
Author Resource:
Google Adwords management are an established company who specialise in Google Adwords or Cost per Click advertising which will bring your website an increase in visitors.
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