The percolation of the internet into places normally inaccessible to the salesmen or marketing representatives has created an acute need of web application development. Before the advent of internet the marketing representatives or the salesmen used call on the prospective customers or clients, convert them to buyers through a convincing pitch and finally generate revenue for their employers. On the other hand the buyers had two choices; either to place the order with the marketing representative or salesman or go personally to the retailer's shop and buy the product or service.
The internet has had multiple effects on the way the marketing is done.
The buyers with accesses to the internet like to place the order for the service or product from the comfort of their homes or offices. They also like to pay the bills through the internet. This is only possible if the business has a web application.
The internet has added a new dimension to the competition. Every business with a web application wants to be the first one to be contacted by the prospective customer or client. This implies that the website should be not only user friendly but also search engine friendly so that the traffic to the website is optimized.
If a business does not have a web application, it means that it does not know to keep pace with the changing times. In this sort of situation the competitors are supposed to take advantage of the absences of the company on the internet. The business runs a big risk of losing its buyers to the competitors just because of its absence on the internet.
The internet affects not only the marketing but other aspects of business too. There are online web applications that facilitate smooth running of organization that run multiple operations from multiple locations spread round the globe. A customized web application helps you to run your business from any corner of the world provided you have the internet connection. Prior to the advent of the internet and web applications this was not possible because the geographical distance was one of the biggest barriers to a multiple location business. The web applications have shrunk the world into the computer and now there is no need to travel to meet a person. The web applications save the time, money and resources.
The requirements and features of different industries are different. This has a direct effect on the features of the web applications. This is one of the reasons why many businesses opt for the customized web applications. Most of the businesses outsource the web application development to service providers that are trustworthy and assure return on investment.
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