Knowing how to split test in the world of online marketing which includes Internet and network marketing, can make a big difference to many things. For example it can greatly affect your clickthrough rate, your traffic, the number of leads you get and the sales that you generate. At the end of the day split testing should be a vital part of your marketing campaigns because if it isn't, you will be causing yourself more harm than good. In today's article I will tell you all about this vital step towards success, and I will also tell you 4 ways of how you can split test your email messages and broadcasts so you are getting the maximum benefit out of them.
Why split test my messages in the first place?
If this is a question on your mind then the chances are you don't really know the importance of why you need to split test which is fine because you will find out why right now! Online marketing is all about experimentation and trying out different things in order to see which one produces the best results for YOU. The same thing applies when it comes to split testing because for starters, how will you know what is working for you and what isn't? Another reason why it is important is because it can help you in getting better results. You can start getting more leads and making more sales by using a method that is proving to work for you.
How to split test your messages
The smallest changes can make a big difference if you decide to split test your email messages or email broadcasts. This is something that many of the top producers and marketers are doing because it shows them what works and what sucks! The first thing you can play around with are your email message subject lines. This is the very first thing your reader or subscriber will see so getting this right is crucial if you want them to read your email. For example you could try adding the first name at the start of the email title. Or you could enter your main message first and use their name at the end? Maybe you don't even use their name! In most cases though adding the name makes it more personalized and more likely for the recipient to actually open and read the email.
Shall I put my link here?
The second thing you can split test are your links. For example you could anchor text your links and make them clickable over a certain word. Or you could tell people to 'click on the link below' and then include the link as it is in the main body. You could also try to include your link/s in the opening line of the email or have them towards the end. Split testing your links will give you an idea to see which part of the email they work best in and where to include them in any future messages. This link split testing will also help in boosting your clickthrough rate which will increase your chances of getting consistent results.
Plain and ugly or bright and pretty?
Normally in the Internet and network marketing industry plain an ugly is better because it gets better results. However this is another thing you can split test in your email messages and email broadcasts. You can try highlighting certain words to make your message/point stand out and to get people to click on your links. You can try underlining or bolding some of the keywords again, to put more emphasis on whatever it is that you are trying to say. It is still early, but what I have started to do is highlight just a couple of keywords to see if it makes any difference to my clickthrough rate and level of results. Experiment with different fonts and appearance features to see what works best for you.
These are just three simple things that you can start to test with your email messages. As time goes on, you will end up chopping and changing things. Some will work and some will not work but those that do work, are the ones that will bring you the best results. I know you have an email list, so start to split test in the things I have shared with you today and see where your changes take you. :-)
Author Resource:
Overall, taking in and actually using the information I have shared with you when the time comes to split test your messages will definitely help you in getting more clicks, hits, traffic and leads. Click on the following link right now and watch a FREE webinar on how you can begin to start getting traffic and leads while dominating like a true leader and finally begin to succeed in network marketing from network marketing mentor Saqib Khan
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