A few years ago you could get people to fill out a contact form on your website just by asking. But nowadays internet users are getting a little less willing to just log in and give you their information. Let’s face it, how many emails would you be getting today about “little blue pills” if your email address hadn’t been handed off somewhere along the line?
So what can you use to entice people to sign up? Giveaways are good, but what do you offer that will get the kind of response you need to make it worth the effort?
Event Tickets Anyone?
If you’re in a competitive market, offering a free ticket to a much sought after event can bring a lot of attention. However you want the visitors that sign up to be valid potential customers, so the more related the event is to your market the better.
Then in order to qualify for a chance at the “prize” your site visitor has to sign up for your newsletter. Here’s a huge tip, don’t abuse the information. Don’t make your newsletter the new junk mail that nobody ever opens and resents getting.
I have only two examples of clients that actually “get” this concept. One writes less than once a month and his piece has rarely got anything but a mention about his business. It is however, short with five of less points and always positive.
The other is a small business person that is a gifted writer. His business is website development, he writes infrequently and his newsletter talks about something interesting. Short and sweet, they don’t annoy anyone and they remind you who you need to call if your in the market for what they have to offer.
The most profound thing about these two email campaigns is that they rarely lose any contacts. Their markets are both expanding when most others are going nowhere.
What Do You Care?
How this could relate to you really boils down to being found when potential customers or clients are searching for you. A large following either through an email campaign or some other social media marketing can keep you in the minds of more people that know more people. It also produces traffic. visitors to your website. Each visitor is another touch, touches add up to business.
But from an online marketing perspective traffic, and bookmarking point to popularity which go to better Search Engine Placement in search results. Social bookmarking being one of the aspects that Search Algorithms apply to your Page Rank.
Bonus Content
One more thing that helps get the visitors to your site to volunteer to be a participant is the “Bonus.” we’ve all seen the advertising pitchman selling you the latest amazing product that will make your life even more unbelievably wonderful than it already is. They tell you about something that is so amazing you just can’t believe you have survived so long without it. You sit stunned as he demonstrates the ease of the product, the astounding results, but you haven’t moved to pick up the phone. He tells you the price and still you sit there. We have heard it so many times you know it’s coming.
In the last five seconds the pitchman says, “But wait, Call right now and we’ll double your order!” “Call Right Now.” The bonus gets you. So give your visitor a bonus. The chance to win a pair of tickets and… Every person who signs up will also get the exclusive access to ____. I can’t fill in the blank for you. It depends on your target and what they hope to get from visiting. But if you make it to incredible to pass up you’ll end up with a lot better response.
Every person that signs up gets something as a bonus, only one gets the big prize. The successful eMarketing promotion is one that everyone signing up gets something.
Some enticing free content in conjunction with a chance to win the grand prize.
You see, the special prize is the unique reason to reach out to people in your social media contacts including Twitter, Facebook, MySpace, and LinkedIn repeatedly. Without the special prize, your social media contacts will become numb to the offer of free content. But a chance to maybe win a special prize might not be enough to get people sign up for the offer.
That’s it. If you need more information or you’re interested in our Search Engine Placement Services, call today. 800 789 0017 or visit www.aSEOpro.com and we’ll get you found.
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