If your like most internet marketers, you spend a lot of time and energy looking for linking opportunities. But in your searching are you overlooking quality links you can get in your own home town? Have you checked out the local chamber of Commerce? Local or regional business groups are a great place to get links and also promote your brand in your community. Whenever you can put your face to your business it is an opportunity to build brand recognition.
Let’s explore the process of finding these link opportunities on local business groups Web sites.
The Local Business Organization
Make a list of all local business organizations in your area — even the very small ones. Don’t limit the list. If the group is within driving distance include them. Eventually you may visit all of them or add to the list but for now just include them all. Then spend some time on each of their sites to find the low hanging fruit, which is usually the member directory. Often, those aren t direct links.
That s when most people stop their search because the obvious link opportunities aren t present. In the process, they fail to notice other valuable links that could elevate your site Search Engine Placement. It only takes a few high quality links to make a difference.
Back to the site — did you check their pages related to your industry? Do a simple Google search, using this code for your chamber s site: (site:chamber.com keyword). Replace chamber.com with the actual URL of their site, and keyword with broad based terms related to your industry, such as medical, auto, attorney, etc. You may find pages that mention members in specific industries, or a place where companies in each vertical can display special offers.
Another approach is to look to see if they give direct links when they profile a company in their news section. Or find out if they need sponsors for upcoming events. Does the organization do any kind of community outreach that would draw media attention?
Of course, acquiring these types of links requires more work than simply filling out a form. They may require several e mails, phone calls, or face to face meetings. Yet the effort is well worth it, in order to obtain better Search Engine Placement.
Let s say you get them to profile your company in their news section. With a small suggestion, you can get a deep link within the content to one of your main product pages with the keywords as anchor text, as well as a link to your home page.
Upgrade those Links
While many would be happy with the above links, why not upgrade them? That s accomplished by getting other sites to link to your new profile page. Every time another site links to your company s profile, it increases the value of those links to your site.
A link obtained from a page with external links to that page is more powerful. Many in the industry search out those existing pages with a high number of external links.
Why not reverse engineer the process? Get the links first, then get sites to link to that page. This is especially useful because sites can be hesitant to link to an e commerce site. It s more likely that they ll link to a trusted page on a site, such as a Chamber of Commerce.
Now promote the company profile by all means available to build those links. This includes on your own site, press releases, social media, blogs, and personal contacts. It s time to call in some favors. Don t forget your hometown free newspaper, bloggers, and media companies.
Instead of overlooking link marketing opportunities, start exploring sites deeper. Look for more than just the easy links, which often have less value, and go after those less accessible links. The results could just be top rankings in the near future for your company.
If you have a website that needs to show up better in search results, give us a call today at 800 789 0017 or visit www.aSEOpro.com and we ll show you what our Search Engine Placements Services can do for you. Don t wait, call right now and get your share of the online market.
Author Resource:
Allison Clarke, Freelance Writer. We are committed to providing free helpful information about Search Engine Placement and Search Engine Placements Services. For more information about Search Engine Placements Services visit http://www.yourhappyhome.net/finding-backlinks-in-your-own-back-yard/
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