Search engine optimization, also coined SEO, helps to increase the amount of visitor's to your website. All of the search engines will rank websites based on keywords and code and the higher your ranking the earlier on a consumer will view the link to your website. Search engine optimization can be applies to any website and can used for vertical searches, images searches and local searches.
When you are optimizing your website you will be altering the sites content and coding to improve its ranking within the search engine. You will be increasing the amount of keywords as well as changing the html code to stop web crawlers and other indexing programs.
There are two types of search engine optimization techniques called white hat SEO and black hat SEO. White hat techniques are approved and black hat techniques are not approved by the websites. White hat techniques are used when you want your website to endure and last for a long time in the search engines. These techniques basically ensure that the website that is indexed is exactly the same that is presented to the consumer when they click on the link.
Black hat techniques use deception and once discovered are swiftly removed from search engines. Unlike white hat techniques the website used in the indexing is not the same one that is seen by consumers. Cloaking, hidden text, invisible div, similarly colored background text and off screen text positioning are all commonly used black hat techniques.
Search engine optimization is an important part of Internet marketing but you should not rely on it solely as marketing. Search engine optimization increases your sites traffic but it will not ensure an increase in your products or services sales. You will need to use many different types of marketing to increase Internet sales. SEO articles with links are a popular form of marketing as well as blogs found throughout the web.
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