The whole point of search engine optimization is to drive traffic to your website. One of the best ways to do this is to create viral content, content that is sure to make news and travel fast. The key to viral content is to make sure it doesn’t appear that you contrived it simply to drive traffic to your site. It must always be legitimate content that your visitors perceive to be helpful and informative. Here are 3 ways to make viral content work for you.
1. Simplicity. Viral content should be interesting to a wide variety of people, not just your niche. Make your writing simple to understand and avoid using any jargon. Overall, your content should attract a general audience.
2. Encourage Sharing. One great way to encourage your readers to share your content is to add social media site buttons to the bottom of the page. These make it simple for your readers to bookmark your content and thus share it with others quickly and easily. Another strategy is to use an email form that lets your readers email your content to other who would be interested. You can also use HTML code that allows your readers to embed your audio or video into their own websites.
3. Keep Up. Pop culture is a great topic for viral content. Make sure your content is timely so that people will read it. Yesterday’s news does not make for good content.
4. Request Contact Information. Anytime you use viral content, you should always request that your visitors opt in to something, whether it be a newsletter or a regular email update about your business. Even after your content is no loner fresh in their minds, you can still keep up with them and tell them what’s going on with your business if you have their email addresses. When you keep your name always before your potential customers, you increase the chances that they will think of you when it comes time to purchase a product or service that you offer.
5. Images. These are great for viral content because they appeal to large audiences regardless of language or location. People who are turned off by large amounts of content are typically lured to images because they’re simply interesting to look at for whatever reason.
This talk of viral content begs the question, then, about how to get your visitors to notice your products or services once they have found your website as a result of your viral content. One option is to feature your products in the sidebar. Another option is to include a link to another piece of content so that your visitors are compelling to remain on your website even longer The longer a visitor stays on your website, even if he was initially attracted by viral content, the more he will learn about you and what you have to offer. When that happens, the chances that he will purchase your products and services will increase, as will the likelihood that he will tell others about you too.
Internet marketers are great resources if you want to learn more about how to make viral content work for your business. They can tell you exactly how to use it, and how to convert customers who arrive at your website as a result of viral content. They can give you pointers on the best times to use it and how to use it most effectively. So consider the opportunities provided by viral content and see how it can enhance your overall search engine optimization strategy. You’ll be glad you did when you see your increased search engine ranking and the additional traffic being driven to your site.
Author Resource:
Seomul Evans is an Internet marketing and SEO services expert: http://www.seo-1-marketing-services.com http://www.nexplore.com/search-engines.html http://www.seo-marketing-guide.org
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