Easton Energy is the innovative composite stick which made Easton ascertain their dominance in the ice hockey stick market. The many other big hockey stick producers, like Bauer and Reebok, have given it their very best to get caught up, but Easton still reigns over the ice hockey stick market with steady improvements in look and technology. However, the greatest threat to Easton doesn't look like it's coming from the other large manufacturers. A much smaller business is eating away at Easton's share of the market.
This small company is called Warrior Hockey and, given that they have not been around as long as the big boys, their Warrior hockey sticks have been steadily gaining in popularity both amongst the pros in the NHL and recreational players. The question is how they have been able to be successful while the likes of Reebok haven't. The answer is based on the caliber of the hockey sticks that they make, because the most outstanding marketing money can buy will not work without a true high quality product. The sticks are very performance-oriented, light weight, and durable, which go together to present them a word of mouth track record that is important. They have likewise successfully targeted the teenage and youth recreational market instead of depending on endorsements from NHL stars and this also has worked in their favor.
This success could be better understood by looking at the Warrior Widow Hockey Stick, which is the top of the line stick from Warrior. This is the only stick from their whole line of sticks that adopts a true 1-piece stick construction that makes for much better control and feel. It uses a double density polymer core, referred to as the D-Lite blade core, which enables the heel and base of the stick to become extremely stable while the middle of the toe is both light and springy. The center of gravity of the blade is going to be nearer to the heel to give a light feel without having to be unstable. Internal caps made out of Aramid give impact protection as well as improved strength.
On the other hand, the 2011 Warrior Dolomite DD is surely an affordable all-around hockey stick for players who are at more advanced levels and require an inexpensive stick. Additionally, it is heavier as opposed to the the highest quality sticks, but has got the advantage of being a lot more inexpensive. The kick point is low, which makes it ideal for wrist shots and snapshots. The Double DD blade has compacted foam at the heel with soft foam at the toe. Thus, it gives you a fantastic feel and also allows you to receive passes effortlessly.
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