One of the best ways to expand your popularity and get people aware of your online presence is to market through email. You'll want to give people updates about your site and let them know what is new with what you're doing, this article will show you how to do that.
Be sure and set up any designs or graphics in your emails "above the fold" whenever you send them out. What this means is that your graphics and designs should be viewable from any preview pane or on the first page of the email (without having to scroll down). This will make your email look more attractive and more effective.
If you use email as the primary form of communication with your customers you'll do well to respond to all email inquiries within 24 hours. One of the most appealing things about email marketing is its quick turnaround time. Don't blow it by letting customers questions go unanswered.
Realize that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks unprofessional. A bad font can cause a person to dismiss your e-mails without even reading them. You can't go wrong using Arial or Verdana size 12.
Make your marketing emails mobile user-friendly. Many people have freed themselves from the mouse by adopting technologically advanced phones. You would be wise to make sure your messages are easy to read by slightly modifying your format so they are not as wide as standard-sized email messages. Your customers will appreciate your effort.
Create familiarity with your email. Use your logo or come up with a specific style whenever you send out emails to your subscribers. This reassures them that the email is from your company and they will look forward to reading it. Varying your messages too much might confused your customers when they open it up.
One tip to enhance your e-mail marketing campaign is to send out regular updates to your customer base, even if not much is happening in your business. These regular updates should be short and sweet. They remind your customers that you are staying busy and want to keep in contact with them.
Make certain that it is easy for your recipients to opt out from receiving further e-mails. Not having a way to opt out could cost you customers who just want to opt out - simply because they do not wish to receive e-mails but might like your business and your products. Asking for feedback as to why they are opting out should be part of your opt-out. This information could help you improve your campaign.
Using the knowledge from this article will give you a better idea about what you should be thinking about when it comes to email marketing - to successfully market yourself.
It is understandable that small businesses are overwhelmed with the amount of features that are now available to email marketers. It is easy to feel like you don't have the time to log into your system and build out a lifecycle campaign that will engage your audience for the next 6 months to a year. Heck, you can hardly find time to pay your vendors and follow up with your customers. But think of the extra staff you can hire after your email campaigns get a 600% lift in performance.
It is time to stop making excuses and dedicate time to your email marketing campaigns. Implement these steps into your email marketing and it will start to reach its potential ROI.
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