Dear Mr Richards (Avoid first names)
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Start with a couple of lines explaining why you’re writing and introducing your CV.  Include the job description/reference and where you saw the job advertised.
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You must now catch the readers attention. Â Look closely at the job advert and the companys background. Â What is it about you that will most interest the employer? Â Draw on your curriculum vitae to highlight your experience, expertise and overall suitability for the post.
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Describe what it is about the job that most interests you and briefly detail why you have chosen to work within this sector. Compliment the company on its reputation and highlight how exciting a step this will be in your career. Â Â This demostrates you have done some background reading on the organisation.
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This is your chance to tick all the boxes you believe the employer will be looking for. Â Rather than making unsubstanciated claims give examples and where possible quantified results. Â You may be able to draw on evidence provided in your CV.
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Be enthusiastic, make it clear you feel you can benefit the company and that you would really like to discuss the matter further at interview. Â Thank them for taking the time to consider your application and sign off correctly:
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Yours sincerely, if the recipient´s name is known.
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Yours faithfully, if the recipient´s name is unknown.
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If possible your covering letter should be addressed to an individual.
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Start the letter by mentioning which position you are applying for and where you saw the job advertised.
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Research the organisation, taking note of the company ethos and future goals etc.
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Use short paragraphs to break up the text increasing visual appeal and readability.
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Highlight your experience and qualities that match the job description.
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Write in a clear, concise and articulate manner.
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Explain any gaps in your employment which may be evident in your curriculum vitae.
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Never make negative statements or draw attention to any weaknesses within your application.
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Try not to repeat yourself, whether in your CV or Covering Letter.
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Do not stray too far from the format employers are familiar with.
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Making claims without providing examples to substantiate them can lead to missed opportunities.
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Use the same high quality paper as used for your CV.
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Ask three people to proof read your covering letter.
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Keep a copy of the letter for your own records.
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Ask yourself, what is a covering letter? What should it say about you and what does the enrolment officer need to hear?