When you want to get more information about something, the most likely idea is to go to Google and type in the search bar the word or the phrase that is related to the subject of your interest.
For instance if you desire to obtain info about buying an ipad you may type in the google search bar " buy an ipad" or "ipad" or "where to buy ipad" etc. Then you will see the search results that consists of the websites that are associated to this theme. There exist thousands of webpages that supply info about ipads but the most probable for you is to visit one of the websites that is being displayed inside the first search results.
Google uses a very difficult technique in order to decide which site will be displayed in the first search results for each word or sentence (keyword) put in the search bar. Of course, everyone who builds a website needs to have the website to be displayed in the first search results for the words or phrases that are associated to the main issue of the internet site. This thing ensures floods of traffic to these websites. Here comes the expression SEO
SEO means Search Engine Optimization. SEO includes all the actions required to be completed, whether on your site, or outside of your site in order to have your site being displayed on the first search results when someone searches through search engines for specific words. This ensures excessive traffic to your site, as most users navigate to sites of the first search results. So if you create your website in a manner that appears first in search results for keywords that have a lot of searches per month, then you may possibly have great and free traffic to your website.
To find out, each word or phrase how many searches has per month in Google, you have to visit : https://adwords.google.com -> Reference and Tools -> Keyword Tool (countries all – languages all )
For instance, if you create a website focusing on dog training, what you want by doing SEO is this: when users put in google search bar the words: puppy training, dog training, how to succeed in dog training etc, you want your site to appear in the first search results. These words or phrases used in this process are known as keywords . So, placing in the search bar the words: "puppy training", Google utilizes an algorithm to show in the first results of the most quality and related websites for the keyword we put (puppy training).
The reason of SEO actions is to have your site being displayed, if possible, on the first page of search results as this means high traffic for your website, since most users most frequently visit the websites that are being displayed on the first page of search results. Google pays attention to lots of factors in order to rank the websites in search results creating a difficult algorithm. Some factors are associated to the website itself (on page SEO) and other factors are related to other websites on the internet (Off page SEO)
We must as well explain what is"relevant and quality sites" mentioned above. In the example mentioned, when you put in the search bar the phrase "dog training", then Google displays search results relevant websites with dog training. Google within a second "scan" all internet pages in the internet and "whatches" which of them are dominated by words or phrases that contain the concept of dog training. The sites that in their domain, their texts, their photographs, etc. include many times words or phrases such as dog training, how to train a dog, puppy training etc are being displayed in the search results.
If for example Google finds 1000 such websites that are related to the keyword you put in the search bar, ie «dog training», in the first results they will appear the 10 more quality sites for the keyword you put. Quality website is one that has a high Google Page Rank. Google page rank (PR) is the rating given by Google (out of 10) for the quality of the website based on the quality of its online presence (not of its content) This score is a huge algorithm.
Generally we should know that Google hardly provides a good grade on sites as this must comply with numerous conditions. The higher Google Page Rank is, the bigger is the chance to appear in the first search results for keywords related to this site.
For example if you put the word SEO in the search bar of Google, in the first results you will see the site seomoz.org, this is because the website has been rated 7 / 10 (PR) and of course the content of this site is strictly related to the keyword SEO we put in the search bar.
The google page rank for each site can be checked through the Google Tool Prchekcker. You need to know that there are words that if you put in the search bar of Google, you can find relevant websites in the first search results but not quality ones. This means that there are websites that have targeted to these specific keywords but they are not quality ones, so necessarily Google displays in the first page of search results sites with PR 0, PR 1, PR 2.You should focus on this type of keywords
For more info about building a website to make money on the internet you can visit http://www.buildwebsiteguide.com. You can find a free step by step guide to help you build a website in order to make money either from Google Adsense either by promoting other people products (affiliate marketing)
Author Resource:
George Seiman, web developer, internet marketer.
All you need to know about creating a website to make money from affiliate marketing and Google Adsense
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