Seo is not just a case of creating tons of back links, search engine optimization comprises of numerous unique features and one of the primary factors that a lot of people dismiss are the on page issues.
Mentioned below are some of the on-page aspects which should be addressed before to beginning a link building campaign.
Written content is king! Yahoo returns the most applicable Internet pages for the search terms that are searched for, so make sure that the page content echo's what you want to be found for. To illustrate for this article I will use the key words web design Manchester.
Title tags… your key phrases have to be included in the title tag. The title tag shows the search engine spider's what the site is about. For our illustration website design Manchester. The title tag should read something along the lines of "Web design Manchester > Quality website design from £200" the title tag should not be longer than 60 character's in length.
Meta tags or meta description… this is a alternative tag that describes the page content, once again this needs to incorporate all of the keys words that you want to be found for.
The key word tag… not so essential but it won't hurt our endeavours. Once again incorporate our major search terms. Keywords should be comma divided for example, web,design,Manchester.
H1 tag… incorporate the main key words in this tag. H2 tags… this tag does not carry the same weight as the H1 tag, but well worth including, utilise the search terms or a variant on the primary keywords in this tag.
Images and graphics… at all times optimise the photographs and graphics (search engine spiders cannot understand photographs only words/computer code); use the search terms in the graphic alt description tag but nothing spammy . This is a neat way of getting more key word rich written content on to our page; at times it's hard to make the key phrases fit the content without the copy appearing bizarre. A very good piece of advice is not to use exactly the same alt description on all the graphics.
Try to keep the down load speed down to a minimum… Google and Yahoo wants to make the World-Wide-Web a faster place and one of the elements that your site is ranked on is download speed. When designing a page, group all the visuals collectively as one individual element. This will vastly reduce the amount of request for the http files on the server. If for example you have a web page with say 14 individual visual files then there will be a similar amount of http requests on the server, if you combine them there will only be one, and this will make the web site very fast loading.
When naming internal pages name them in the following manner… ok say for instance you have an internal page on your web site and you would like it to found for "best web design services Manchester" then name the web page yoursite.com/best-web-design-services-manchester.html. This will also add relevancy to the rest of the site and also help with the optimisation of the actual page.
Make any outgoing links "no follow" out bound back links can decrease page rank, this will not affect the actual search engine position of the page to much but page rank will help us rather than harm us.
Do not use hidden words; hidden words will get your site flagged by all the leading search engines. All pages on the site must link to each other by a text based hyper-link, the links can be placed at the bottom of the page in the footer, the sites main navigation can be both graphical or Java as standard. This will help the site's internal pages get indexed.
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These are all small points but they can make an enormous difference to the end result, but the on page factors are just as crucial as the off page elements. If you are planning to thrive in a high competition niche for instance web design Liverpool or the web site design Wirral market place, then you will need all the help you can get.
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