There was a point when supermodels ruled the fashion industry and that was completely most unlikely to think of a campaign that didn't contain their gorgeous but pervasive selves. Remember the time when the catwalks and fashion spreads that counted had folks like Christy Turlington, Naomi Campbell, Cindy Crawford and Linda Evangelista and so on. There are still quite a few supermodels these days ( Gisele Bundchen, Kate Moss and Miranda Kerr to cite a couple of them ). However it is starting to become extremely clear that nowadays there are augmenting numbers of other stars who are competing with them for attention.
The truth is that young people nowadays take their fashion cues from a wide range of stars and not just supermodels. Kim Kardashian, and Paris Hilton before her, isn't a production star or a model but she definitely sets a lot of fashion trends as she plans to be at the centre of attention whenever it's possible. Both these women are also shrewd businesswomen who have interpreted their acceptance into money with a bit of help from clothing labels.
Most movie stars and recording artists have their own fashion labels nowadays precisely because folks find them very attractive and need to match not just their dress sense but their broad aura of success and style. Gwen Stefani, Madonna, Jessica Simpson, Avril Lavigne the list is practically includes every celebrity there is. In reality many of these labels make as much cash for the celebrity as they get from their flicks or music.
Folk nowadays are extremely demanding about what they wear and the way to wish to project their image. Fashion advertising campaigns work extremely well when they address people's hopes. It is usually really easy to do this when the brand ambassador is a star instead of just a clothes horse. When Nicole Kidman features in a campaign for a luxury brand, it appeals to people's desires to become an accomplished and accomplished person and not just a beautiful woman. It's therefore no surprise that fashion houses are getting film stars like Uma Thurman, Tom Cruise, Brad Pitt and others to feature in their ad campaigns.
There had been a time when film stars did not need to be seen in adverts and did so only in adverts that'd be aired in foreign marketplaces. Most film stars are eager to feature in ad campaigns because there is no longer anything mortifying about doing this.
Considering that children and teenagers too have a lot of celebs to look up to ( Miley Cyrus, Hilarry Duff, Kristen Stewart, Robert Pattinson ) it is extraordinarily clear that celebs will continue to take the place that a gang of supermodels once occupied. In fact pre-teens and kids are avid fans of these stars because they make them feel grown up. Of course, there'll always be need for fashion models for print and television advertisements and also for walking the ramp but the biggest ad campaigns will continue to go to celebrities. It is fairly clear nowadays that the age of supermodels has gone for ever.
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